Design 2 Flashcards
(14 cards)
1
Q
orange
A
cheerfulness, bargains
2
Q
blue
A
calm, deep, expansive
3
Q
yellow
A
positive, also dignity (gold)
4
Q
text reader author
A
text: design itself
reader: person looking at it
author: creator of design
5
Q
first color you see
A
yellow
6
Q
semiotics is
A
the making of new meaning
7
Q
Rolland Barthes
A
Death of the author
8
Q
denotation vs conotation
A
Denotation: dictionary def
Connotation: secondary meaning (slang)
9
Q
signified by a signifier(context)
A
know it
10
Q
semiotic triangle
A
signifier: the form the sign takes (flowers)
signified: what the sign refers to (love)
the people who use the sign
11
Q
Polysemy
A
meaning of words
12
Q
Death of the author
A
Rolland Barthes
13
Q
Aberrant Reading
A
interperate messages
14
Q
design itself
person looking at it
creator of design
A
text reader author
