Design 5 Flashcards
(16 cards)
Typography
The design of letterforms and the arrangement of them in two-dimensional space (for print) and in space and time (for digital media such as the internet)
Letterform
The particular style and form of each individual letter of our alphabet (hand written)
Typeface
group of letters from a to z or 0-9 that have a family resemblance
Difference between serif and sans serif
serif is easiest to read because eyes slide
sans-serif is without feet
The Gutenberg Press
invented moveable type 1450
uppercase vs lowercase
majuscule vs miniscule
display type vs body copy
14 pt. and above
below 14 pt
pica and inch
12 points in a pica
6 picas in an inch
Rule:
It is best to use only one san serif typeface together with one serif typeface (and all their styles - bold, italic, etc.) in a single document.
different positions of text and what they are
flush left, flush right, justified, centered
go over letter page, top
go over letter page, middle
go over letter page, bottom
12 points in a
pica
6 picas in an
inch
14 pt. and above
below 14 pt
display type
body copy