Design 3 Flashcards
(15 cards)
______ had ______ mediated messages a day (billboard, ads)
______ had _______
1994 had 400 mediated messages a day (billboard, ads)
2014 had 2,500
pop advertising
point of purchase (ad on floor)
goal of graphic design
communicate
principles of design
rules for putting building blocks together
elements of design
building blocks
posters are
the only graphic design format that is also accepted as fine art
line
a mark made by a tool as it’s moved across a surface
shape
the general outline of something
German with basic poster design
Plakatsil
Space
The area a shape or form occupies
in a composition a headline is
80 cents of every advertising dollar
value
relative lightness or darkness of a color
texture
actual vs implied
4 color printing
production department > pre press (burn 4 plates) 1992 pre press lost jobs (computer to plate ctp machines can burn plates without someone having to do it by hand)
16 computer colors
hexadecimals
