DETERMING MARKETING MIX (TLE)

Question 1

Marketing mix comprises four variables namely?

Answer 1

1. Product
2. Price
3. Promotion
4. Place

Question 2

What are the two types of marketing mix?

Answer 2

1. Product marketing mix
2. Service marketing mix

Question 3

What are the four components under product marketing mix?

Answer 3

1. Product
2. Price
3. Promotion
4. Place

Question 4

What are the three components under service marketing mix?

Answer 4

1. People
2. Process
3. Physical evidence