PROPAGANDA TECHNIQUES (ENGLISH) Flashcards
(13 cards)
The spreading of ideas, information, or rumors for the purpose of helping or injuring a cause, person, or institution.
Propaganda
This technique encourages you to join the crowd and do what everyone else is doing. It plays on our desire to fit in.
Bandwagon
A celebrity or expert endorsing a product.
Testimonial
This technique tries to make the speaker or product seem relatable and ordinary, just like the audience.
Plain Folks
This technique uses vague, positive words and phrases that sound good but have little real meaning.
Glittering Generalities
This technique uses negative words and labels to attack an opponent or idea, often without providing any real evidence.
Name-calling
This technique presents only the positive aspects of something, while ignoring or downplaying the negative aspects.
Card Stacking
This technique connects a product or idea with something already liked or respected, such as patriotism, family, or nature.
Transfer
Highlights the similarities or differences between two things. it is often employed to make one option seem superior or another appear worse, sometimes by exaggerating or selectively presenting information.
Compare & Contrast
This technique aims to persuade by suggesting that a product or idea is economical, practical, and saves money.
Thrift
Involves repeating a word, phrase, or message multiple times to make it stick in people’s minds.
Repetition
Tries to persuade by associating a product or idea with wealth, exclusivity, and high social status.
Snob Appeal
Technique assumes that because one event followed another, the first event caused the second.
Faulty Cause and Effect