PROPAGANDA TECHNIQUES (ENGLISH) Flashcards

(13 cards)

1
Q

The spreading of ideas, information, or rumors for the purpose of helping or injuring a cause, person, or institution.

A

Propaganda

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2
Q

This technique encourages you to join the crowd and do what everyone else is doing. It plays on our desire to fit in.

A

Bandwagon

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3
Q

A celebrity or expert endorsing a product.

A

Testimonial

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4
Q

This technique tries to make the speaker or product seem relatable and ordinary, just like the audience.

A

Plain Folks

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5
Q

This technique uses vague, positive words and phrases that sound good but have little real meaning.

A

Glittering Generalities

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6
Q

This technique uses negative words and labels to attack an opponent or idea, often without providing any real evidence.

A

Name-calling

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7
Q

This technique presents only the positive aspects of something, while ignoring or downplaying the negative aspects.

A

Card Stacking

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8
Q

This technique connects a product or idea with something already liked or respected, such as patriotism, family, or nature.

A

Transfer

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9
Q

Highlights the similarities or differences between two things. it is often employed to make one option seem superior or another appear worse, sometimes by exaggerating or selectively presenting information.

A

Compare & Contrast

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10
Q

This technique aims to persuade by suggesting that a product or idea is economical, practical, and saves money.

A

Thrift

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11
Q

Involves repeating a word, phrase, or message multiple times to make it stick in people’s minds.

A

Repetition

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12
Q

Tries to persuade by associating a product or idea with wealth, exclusivity, and high social status.

A

Snob Appeal

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13
Q

Technique assumes that because one event followed another, the first event caused the second.

A

Faulty Cause and Effect

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