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Flashcards in Development in Marketing Deck (4)
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1
Q

What are the three types of consumer behaviour?

A

Cognitive Paradigm - Purchase from a rational decision
Learned behaviour - Purchase based on past purchases
Habitual decision making - Purchase on habit or brand loyalty

2
Q

Lancaster and Withey (2003) five steps in consumer decision making

A

1) Problem recognition (Whats the need)
2) Information search
3) Evaluation of alternatives
4) Purchase decision
5) Post purchase evaluation

3
Q

What are the five influences on buyers?

A

Social factors - belonging to groups eg, Dads, single people, Golfers
Cultural factors - values, attitude and beliefs
Personal factors - age, stages in relationships, occupation, lifestyle
Psychological factors - Motivation (gym) Perception, Learning, attitude

4
Q

What are the target audiences for NFP organisations?

A

Beneficiaries - people who benefit from the publicity
Supporters - Charity shop customers
Regulators - local authorities