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Flashcards in (Dis)Advantages of methods Deck (10)
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1

What is the disadvantage of postal questionnaires?

Loe response rate, unless an incentive is given (like the census)

2

What are the advantages of postal questionnaires?

Cheap
Researcher doesn't interact with the respondent, no particular skills required
Can reach a large geographical area.

3

What are the advantages of self-completion questionnaires?

Good for sensitive topics - anonymous
Easy to analyse, quantify results + make comparisons

4

What are the disadvantages of self-completion questionnaires?

Only high response rate if an incentive is given
Inflexible - can't change the Qs once sent out
People may give socially desirable answers
Relies on the respondents interpreting the Q correctly.
If posted online, limited to those who have a computer

5

What are some general disadvantages of questionnaires?

Lacks qualitative data - can't establish verstehen and the data is low in validity
Participants can choose not to answer certain Qs - not full set of data

6

What are some general advantages of questionnaires?

Generally not too probing - if they are researchers often make them anonymous
Quit to fill in, increases response rate
Quantitative data: easy to quantify, see correlations, reliable, no specialist skills required.

7

Who would prefer to use questionnaires?

Positivists

8

What are the advantages of semi-structured interviews?

It allows the researcher to have some control over the direction of the interview but also allows flexibility.
It involves less personal skills than a unstructured interview.
Allows for a mixture of quantitative (comparable data) and qualitative (descriptive data).

9

What are the advantages of group/ focus interviews?

It's less time consuming and cheaper than interviewing them individually.
It enables the research to observe + interpret actions + interactions between the participants.

10

What are the disadvantages of group/focus interviews?

Could be problematic when researching sensitive topics as participants may not want to share.
Demand characteristics + social desirability are more likely to have a more significant impact.