e - commerce

Question 1

international markets

Answer 1

businesses can reach these more easily - as part of the marketing startegy a business may want to target people in foreign conutries with online promotions
cheap so small firms can do this too

Question 2

keep up with this changing trend

Answer 2

higher customer expectations - low prices, free deliveries and returns are expected and an easy to use website, if not other websites are more attractive
more comp - lot more firms to compete with meaning it is easy for customers to compare prices

Question 3

why is e and m commerce becoming so good

Answer 3

increasing number of people on the internet
improvement in tech means the service is becoming more reliable

Question 4

advantages

Answer 4

wider markets - more potential customers so sales may increase

saves money - brochures and product info no longer need to be printed out

Question 5

drawbacks

Answer 5

specialist website or app designers may need to be employed
staff may need to be trained