product portfolio Flashcards
(7 cards)
1
Q
def
A
range of products a business sells
2
Q
why do businesses want a balanced portfolio
A
so that if one fails they can depend on another
3
Q
question marks
A
new products - small market share high market growth - need heavy marketing and are not profitable yet
4
Q
dogs
A
low market share and low market growth - sell them off or discontinue
5
Q
cash cows
A
bring in plenty of money - high market share - low market growth - costs are low
6
Q
stars
A
high market share - high market growth - future cash cows
7
Q
boston helps to analyse a portfolio
A
see whether it is balanced - a balanced portfolio means the business can use the money from its cash cows to invest in the question marks so they become stars
limitations - dog may have a strong cash flow despite falling sales
