marketing mix Flashcards
(5 cards)
1
Q
product
A
identify customers need and wants - then some up with a product that will fulfill these need or wants
2
Q
place
A
somewhere the customer finds convenient - channel of distribution
3
Q
promotion
A
potential customers need to be aware of the product
4
Q
price
A
needs to be a price the customer thinks is a good value for money
5
Q
different for diff products
A
if a products is in a really convenient place people may pay a higher price
