ENT_L6 Flashcards
(26 cards)
What are the 3 ‘P’ of Pitching?
- Prepare
- Personalise
- Perform
- Plus: Practice, Practice, Practice
According to the lecture, why do people listen?
- People only engage if the topic is of interest
- Unknown facts raise questions
- The audience seeks answers, sustaining attention
When comparing multiple pitches, what should you examine?
- Strengths and Weaknesses of each pitch
- Essential contents that must be present
- Criteria that financial investors look for
List the main points that must appear in your pitch.
- Problem
- Solution / Magic
- Market potential / Business model
- Status
- Team
- Call for action
What three elements form the basics of a good pitch?
- Problem
- Solution
- Potential
Why is time crucial in pitching?
Always respect time limits; concise delivery demonstrates professionalism.
Name the six pitch formats mentioned.
- High‑Level (Mantra)
- Elevator
- SoapBox
- Lean Canvas
- Demo Day
- Traditional Investor
What is a Mantra pitch?
Half a sentence that states what makes you different (e.g., Nike: Just do it).
Which financial items belong on a Financial Overview slide?
- Sales
- Net Profit
- Free Cash Flow
- Capital Need (in parentheses)
- FTE (Employees)
What 5 components create an effective Intro?
- Attention grabber / sparkler
- Your authority to speak
- Appropriate attitude & stance
- Eye contact
- Clarify What’s in it for the audience
Give four reasons for using large fonts in slides.
- Fewer words on slides
- Less stress with talking and time
- More authentic delivery
- Focus on the main message
State three principles for a perfect pitch design.
- Avoid fancy fonts
- Be authentic
- You don’t need a graphic designer
What principle is summed up by ‘Reduce to the max’?
Less is more – minimise content to emphasise key messages.
What percentage of first impressions comes from appearance & body language?
55 %
During a pitch, how should you handle being on stage?
- Take a deep breath
- Enjoy and open up
- Speak slowly
- Embrace silence when needed
Identify elements of Non‑Verbal Communication.
- Body language
- Facial animation
- Gestures
- Posture
- Voice: volume, tone, pace, intonation, elocution
- Positioning / Personal space / Movement
- Clothing / Dress code
- Accessories such as laptop & phone brands
What are positive non‑verbal signals for building rapport?
- Make eye contact
- Assume an open stance
- Align body language, words & tone for credibility
- Mirroring
- Show passion & enthusiasm
Describe the recommended attitude during a pitch.
Balance confidence and humility; be convincing but respect differing views; listen to the audience.
What two elements should a strong conclusion / call to action include?
- Summary of key points and relevance
- Clear Call to action telling the audience what to think/feel/do
Which resources might you explicitly ask for in your call to action?
Name four.
- FUNDS
- CONTACTS
- PARTNERS
- TEAM
Outline Step 1 of pitch preparation.
- Identify the audience and their knowledge
- Understand the framework (time, presentation options)
- Define goals & key messages
- Plan the sequence with Post‑its (content, format, presenters)
Outline Step 2 of pitch preparation.
- Iteratively refine with emotional stories
- Keep it concise (≤ 10 slides) (KISS principle)
- Use key figures for impact
- Favour visuals & videos over text
- Demonstrate prototypes; repeat key messages
Outline Step 3 of pitch preparation.
- Test, practice, and improve iteratively
- Prepare for a wide range of audience questions
How quickly do humans form categories about others, according to research?
In less than 150 milliseconds
