Enterprise and Corporate Identity

Question 1

Corporate identity

Answer 1

The branding that creates the companys public image. This includes creating a brand/ brand name with colout and typeset.
Brands can protect their brand identity using registered trademarks. which prevents other people/ companies form copying

Question 2

Iconic Branding

Answer 2

Branding usues iconic logos, coolours and forms to make products instantly recognizable
- The best brands work at any scale, in full colour or black and white and in various mediums e.g. print, moving images
- The most establised brands can be reconginsed even when only partially visable

Question 3

Advertising and promotion

Answer 3

Promotion and advertising very important in creating consumer interest and demand
- TV commercials
- Radio commercials
- Magazine ads
- Billboards
- Social media

Question 3

Global marketing

Answer 3

Promoting a final product or service worldwide

• Businesses can grow rapidly focusing on global markets
• Market strategies can differ in each country due to cultural and religous belifes.
• Language needs to be used with are so it does not mistranslate and inadvertently cause offence

Question 4

Labelling

Answer 4

Labelling is important as it can supply
- Sogans
- Important information for consumers
- Information also included about safety
- Information on recycling and sustainability

Question 5

Packaging

Answer 5

Packaging can be a integral part of brand identity. The primary purpose of packaging is to promote and protect a product.

Question 6

Product costing

Answer 6

The cost price informs the retail and wholesale price of a product
- INcorrect calculations could mean the business operates at a lossor sets the reatil price too high to compete in the market
- The cost of one unit is affected by the scale of production due to the economies of scale

Question 7

Product costing and profit

Answer 7

Direct Costs
- Labour
- Material costs
- Direct consumable production supplies
- Direct factory overheads
Indirect costs
- Administraion
- Security
- Maintance and depreciation of equipment
- Electricoty and power

Question 8

Entrepreneurs and collaborative working with designers

Answer 8

Entreprenuer is a person whi demonstrates initiative and invest capital into a idea, perhaps setting up a business
- They commonly work with designers and engineers to turn ideas into reality however they occasitonally have skills to invent and design their own prooducts