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Question 1

is a business or marketing statement that
summarizes why a consumer should buy a company’s product or use its service.

Answer 1

Value Proposition (VP)

Question 2

refers to how you sell your product or
services to your customer. You will address the wants and desires of your
customers.

Answer 2

Unique selling proposition (USP)

Question 3

The two propositions are valuable for the entrepreneurs

Answer 3

VP and USP

Question 4

is a sage in market identification process that aims to
determine the buyers with common needs and characteristics.

Answer 4

Market Targeting

Question 5

the total market is divided according to
geographical location.

Answer 5

. Geographic segmentation –

Question 6

divided based consumers.

Answer 6

. Demographic Segmentation –

Question 7

divided in terms for customers think and
believe.

Answer 7

. Psychological Segmentation-

Question 8

divided according to customers behavior pattern
as they interact with a company.

Answer 8

Behavioral Segmentation-

Question 9

will determine
entrepreneur possible customers in one locality.

Answer 9

Market research

Question 10

is like a size of arena where the entrepreneurs will play their
business

Answer 10

Market size

Question 11

is a set of controllable and connected variables that a company
gather to satisfy a customer better than its competitor

Answer 11

Marketing Mix

Question 12

Marketing strategy typically starts with the

Answer 12

product.

Question 13

refers to any goods or services that are produced to meet the
consumers’ wants, tastes and preferences.

Answer 13

Product

Question 14

represents the location where the buyer and seller exchange goods or
services. It is also called as the distribution channel.

Answer 14

Place

Question 14

typically buys and stores large quantities of several
producers’ goods and then breaks into bulk deliveries to supply retailers with smaller
quantities

Answer 14

A wholesaler

Question 15

is an intermediary or
middleman that customers use to get products from the manufacturers.

Answer 15

a retailer

Question 15

is a company that buys products from a manufacturer or wholesaler and
sells them to end users or customers.

Answer 15

A retailer

Question 16

Channel 3 is called a __________ channel, since it has no intermediary levels.
In this case the manufacturer sells directly to customers.

Answer 16

“direct-marketing”

Question 17

is the value of money in exchange for a product
or service.

Answer 17

price

Question 18

It is when the price charged for
products and services is set artificially low in order to gain market share. Once this is
attained, the price can be higher than before

Answer 18

penetration pricing.

Question 19

refers to the complete set of activities, which communicate the
product, brand or service to the user

Answer 19

Promotion

Question 20

are the ultimate marketing strategy.

Answer 20

People

Question 21

is a silent hero in the marketing world.

Answer 21

Packaging

Question 22

refers to the
outside appearance of a product and how it is presented to the customers.

Answer 22

Packaging

Question 23

will allow a single product to attract different customers for not the same reasons.

Answer 23

Solid positioning

Question 24

refers to a process used by marketers to create an image in the minds of a target market.

Answer 24

Positioning

Question 25

When a company presents a product or service in a way that is different from the competitors, they are said to be

Answer 25

“positioning” it.

Question 25

is a name, symbol, or other feature that distinguishes a seller's goods or services in the marketplace.

Answer 25

Brand Name

Question 26

is a long-term design for the development of a popular brand in order to achieve the goals and objectives.

Answer 26

Brand strategy

Question 27

is a powerful and sustainable high-level marketing strategy used to create or influence a brand.

Answer 27

Branding

Question 28

The price is compatible with the

Answer 28

product's placement.

Question 29

The product must be consistent with the

Answer 29

promotion.