Essential Keywords Flashcards Preview

AS Communication and Culture > Essential Keywords > Flashcards

Flashcards in Essential Keywords Deck (8)
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1
Q

Culture

A

A way of life that expresses certain meanings and values

2
Q

Code

A

A sign to generate meaning e.g. Music videos are fast paced

3
Q

Communication

A

A process through which meanings are exchanged

4
Q

Context

A

A situation within which communication takes place

5
Q

Identity

A

A way which we see ourselves

6
Q

Power

A

Control and influence over other people and their actions

7
Q

Representation

A

A way a text, person, or theme is presented

8
Q

Value

A

The worth or importance of something to someone