Flashcards in The Nature of Culture Deck (15):
A critical reflection or art, nature and culture
Cultural capital The idea that learning certain topics leads to monetary health earning more money.
The various ways in which culture is spread and discussed.
Occurs when a group isolates elements of culture due to physical or human characteristics.
Gestures that can substitute for words (because they have specific cultural meanings attached).
Learning the beliefs and values of one's own culture.
Culture traditionally practiced by a small, homogeneous, rural group living in relative isolation from other groups.
Dominance made by one group over others.
Culture made by and for the masses.
When a media text represents an idea, issue or event to us.
The process of becoming a citizen of another country
Readers accept some aspects of the dominant reading and reject others
Something that is considered normal within a culture or sub culture: e.g. men don't cry
Preferred reading (or dominant reading)
The reader accepts the reading intended by the author of the text, sharing their values or views.