The Nature of Culture Flashcards Preview

AS Communication and Culture > The Nature of Culture > Flashcards

Flashcards in The Nature of Culture Deck (15):
1

Aesthetics (taste)

A critical reflection or art, nature and culture

2

Cultural capital

Cultural capital The idea that learning certain topics leads to monetary health earning more money.

3

Cultural transmission

The various ways in which culture is spread and discussed.

4

Divergence

Occurs when a group isolates elements of culture due to physical or human characteristics.

5

Emblems

Gestures that can substitute for words (because they have specific cultural meanings attached).

6

Enculturation

Learning the beliefs and values of one's own culture.

7

Folk culture

Culture traditionally practiced by a small, homogeneous, rural group living in relative isolation from other groups.

8

Hegemony

Dominance made by one group over others.

9

Mass culture

Culture made by and for the masses.

10

Mediation

When a media text represents an idea, issue or event to us.

11

Naturalisation

The process of becoming a citizen of another country

12

Negotiated reading/Negotiation

Readers accept some aspects of the dominant reading and reject others

13

Norm

Something that is considered normal within a culture or sub culture: e.g. men don't cry

14

Preferred reading (or dominant reading)

The reader accepts the reading intended by the author of the text, sharing their values or views.

15

Subjectivity

An individual's sense of self and identity