Toolkits: Useful Flashcards Preview

AS Communication and Culture > Toolkits: Useful > Flashcards

Flashcards in Toolkits: Useful Deck (15):
1

Aberrant decoding

'Reading' a text in any other way than as it is intended.

2

Discourse

Forms of communication

3

Entropy

Lack of order or predictability in communication

4

Hegemony

Control the bourgeois has over people

5

Ideology

A set of beliefs by groups/individuals.

6

Intention (purpose)

What the sender wants an act of communication to 'do'

7

Mode of address

The way a text 'speaks' to its audience

8

Motivation

A need or desire that energizes and directs behavior

9

Myth

A traditional story in a culture accepted as history.

10

Narrative

A story

11

Paradigm

Something that serves as a model, example, or pattern

12

Polysemy/Polysemic

Multiple meanings for the same text

13

Redundancy

Excessive wordiness or repetition in expression.

14

Signification

What signs do: the process of signifying

15

Syntagm

A sign which follows another sign in a particular sequence