Flashcards in Toolkits: Useful Deck (15):
'Reading' a text in any other way than as it is intended.
Forms of communication
Lack of order or predictability in communication
Control the bourgeois has over people
A set of beliefs by groups/individuals.
What the sender wants an act of communication to 'do'
Mode of address
The way a text 'speaks' to its audience
A need or desire that energizes and directs behavior
A traditional story in a culture accepted as history.
Something that serves as a model, example, or pattern
Multiple meanings for the same text
Excessive wordiness or repetition in expression.
What signs do: the process of signifying