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Flashcards in Evaluation Deck (3)
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How do we measure audience awareness?

Did they remember you? Did they understand your message?


How do you measure audience attitudes?

Bench mark surveys. Know audience before, during, after.


Bench mark surveys

Systematic tracking(use of software/ computer databases-tracking coverage and comparing it over a period of time.

This can also compare the # of news release sent with the # actually published.