Evaluation - cognitive approach

Question 1

Why is the experimental method regarded as a strength ?

Answer 1

Becaus eit means that the research has scientififc rigour

Question 2

Limitation of using lab based research

Answer 2

It means that the research lacks ecological validity as the thought processes measured could be argued to be artificial

Question 3

Issue with using models to explain behaviour

Answer 3

It can be seen as oversimplifying complex processes e.g the role of emotions is often overlooked

Question 4

Criticism of the comparison between humans and computers ?

Answer 4

Because of machine reductionism which ignores the influence of human emotion and motivation on the cognitive system and how this may affect our ability to process info

Question 5

What is meant by machine reductionism ?

Answer 5

The idea that we are reduced down to being exactly like computers and doesn’t take our free will into account

Question 6

Possible real life applications

Answer 6

Artificial intelligence and the development of thinking machines (robots)