exam 3 Flashcards
(138 cards)
according to the tenets of cognitive dissonance theory, people are most likely to change their attitudes when they have ______ justification for an attitude-discrepant behavior
insufficient external
Researchers davidson and jaccard studied the relationship between women’s attitudes and their use of the birth control pill. the results of this study indicated that general attitudes were ________ of behavior
poor predictors
according to the elaboration likelihood model of persuasion, people who _______ are most likely to take the _____ route to persuasion
are motivated to pay attention; central
what are the components of attitude?
self-perceptions
recent advertisements for Chrysler automobiles focus on notions like “computer generated” design features for better gas mileage and steel enforced side door construction for safety. this focus on objective attributes of chrysler cars
focuses on the utilitarian aspects of the cars
andre is not at all familiar with a presidential candidate’s stand on the issues or with his proposed policies, but Andre likes “his” candidate and plans to vote for him anyway. This example illustrates that people’s attitudes towards politicians are often
affectively based
according to the elaboration likelihood model of persuasion, you are more likely to be influenced by the central route when you are
willing and able to give your full attention to the message
according to the authors of your text, why are attitudes important?
they determine what we do
I guess I like junk food because I am always eating it represented a
behaviorally based attitude
according to reactance theory, which should be used for the least amount of resistance when a parents try to convince his child to keep his/her room clean?
please try to remember to put your toys away when you’ve finished playing with them
Crystal rushes into a store needing to pick up some orange juice. she quickly picks up the deepest orange colored juice that states “not from concentrate” and is the cheapest. she is basing her decision on a
cognitively based attitude
the reason that forewarning tends to prevent attitude change is that it
causes peoples to analyze persuasive appeals much more carefully
as a persuasive communicator your goal is to influence the opinions of your audience. you are most likely to benefit from an audience that is slightly distracted when
your arguments are rather weak
lenoir is taking a test to see if shes prejudiced towards elderly people. because it is difficult to assess her implicit attitudes, shes most likely
completing the Implicit Associations Test (IAT)
based on the theory of planned behavior, who is most likely to follow through on the intention to buy new tired?
richie, whose parents put safety first and who will lend him the money
the makers of different over the counter pain relievers will be using product placement to market their products, which of the following best exemplifies where one would see these persuasive messages?
being used by an actor on a primetime TV show
researchers suggest that some attitudes are linked to genetic influences. according to these researchers, how is it possible that we might inherit from our parents a love of something like classical music?
genes influence temperament and personality, which are in turn related to attitudes
advertising makes the assumption that _____ will lead to ______
attitude change; behavioral change
social psychologists have found that attitudes do predict behavior but only under certain specifiable conditions. one key factor is knowing whether the behavior in question is
spontaneous or deliberate
tanisha’s family loves the chicago bulls. tanisha recently moved to cali and now cheers for the lakers. when she goes home her family sarcastically jokes with her and makes fun of her new love for the lakers. this reaction to her behavior is a
punishment
product placement refers to
the display of a particular consumer product in a movie or tv show
“feels great, smells great” theme song of a tv ad for perfume. why would this ad be most likely to work?
emotional appeals work well with social identity products
a public service ad on tv shows a young boy resisting the attempts of someone off-camera to persuade him to accept drugs. the boy resists each and every enticement. the camera then pans back to the boys father that says “good job son!”. this ad illustrates the use of ______ to increase resistance to attitude change
attitude innoculation
in most stores there is music in the background. from the perspective of social psychologists who study routes to persuasion it is probably designed to _______ and thus to ______
put them in a good mood; make products more attractive to them