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Marketing 330 > Exam 3 - Chapter 15 > Flashcards

Exam 3 - Chapter 15 Flashcards

1
Q

Product Attributes

A

complex/expensive or standardized? durable or fragile?

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1
Q

Intensive Distribution

A

uses all available outlets to distribute a product convenience products multiple channels used ex: soda/candy

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1
Q

an agreement whereby the products of one organization are distributed through the marketing channels of another not competitors but similar markets instead

A

Strategic Channel Alliance

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1
Q

the inventory level that signals the need to place a new order

A

Reorder Point

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2
Q

organizational and system-wide coordination of operations and partnerships to meet customers’ product needs

A

Operation Management

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3
Q

the movement of products from where they are made to intermediaries and end users most expensive physical distribution function

A

Transportation

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3
Q

complex/expensive or standardized? durable or fragile?

A

Product Attributes

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4
Q

Exclusive Distribution

A

uses a single outlet in a fairly large geographic area to distribute a product for products purchased infrequently/consumed over a long period of time ex: cars

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5
Q

Form Utility

A

(sometimes) formed by assembling, preparing, or otherwise refining the product to suit customer needs ex: tailoring a suit, food in restaurant

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5
Q

Customer Characteristics

A

business or consumer market?

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6
Q

Industrial Distributor

A

an independent business organization that takes title to industrial products and carries inventories

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6
Q

uses a single outlet in a fairly large geographic area to distribute a product for products purchased infrequently/consumed over a long period of time ex: cars

A

Exclusive Distribution

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6
Q

storage space and related physical distribution facilities that can be leased by companies

A

Public Warehouses

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7
Q

wholesalers take possession of products but agent do not

A

Manufacturer’s Agents vs. Wholesalers

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8
Q

Selecting Marketing Channels

A

based on one of more of 6 characteristics: 1) customer characteristics 2) product attributes 3) type of organization 4) competition 5) marketing environmental forces 6) characteristics of intermediaries

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8
Q

the decisions and activities that make products available to customers when and where they want to purchase them

A

Distribution

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9
Q

Key Supply Chain Management Concepts

A

1) raw materials 2) components 3) manufacturer 4) (wholesaler) 5) retailer 6) consumer *back and forth/upstream and downstream

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10
Q

Warehousing

A

the design and operation of facilities for storing and moving goods creates time utility/stabilizes prices and availability of seasonal items

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11
Q

Channel Power

A

the ability of one channel member to influence another channel member’s goal achievement

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11
Q

very important if each member is to gain something enable retailers, wholesalers, suppliers, and logistics providers to speed up inventory replenishment, improve service, cut costs same vertical goal

A

Channel Cooperation

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13
Q

Channel Cooperation

A

very important if each member is to gain something enable retailers, wholesalers, suppliers, and logistics providers to speed up inventory replenishment, improve service, cut costs same vertical goal

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15
Q

Strategic Channel Alliance

A

an agreement whereby the products of one organization are distributed through the marketing channels of another not competitors but similar markets instead

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16
Q

the ability of one channel member to influence another channel member’s goal achievement

A

Channel Power

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16
Q

uses only some available outlets to distribute a product for shopping products image may be important ex: Nike shoes

A

Selective Distribution

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17
Q

Electronic Data Interchange (EDI)

A

a computerized means of integrating order processing with production, inventory, accounting, and transportation

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18
Q

Supply Management

A

sourcing of necessary resources, products, and services from suppliers to support all supply-chain members

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18
Q

Environmental Forces

A

technology government regulations trade agreements labor laws/regulations (etc.)

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19
Q

Upstream

A

producer back to raw materials

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19
Q

Outsourcing

A

contracting physical distribution tasks to third parties (experts)

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19
Q

a set of approaches used to integrate the functions of operations management, logistics management, supply management, and marketing channel management so products are produces and distributed in the right quantities, the right locations, and at the right time

A

Supply Chain Management

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20
Q

Downstream

A

producer to consumer

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20
Q

low or high? retail vs. internet?

A

Competition

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20
Q

organizations that consolidate shipments from several firms into efficient lot sizes

A

Freight Forwarders

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21
Q

the extra inventory a firm keeps

A

Safety Stock

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21
Q

based on one of more of 6 characteristics: 1) customer characteristics 2) product attributes 3) type of organization 4) competition 5) marketing environmental forces 6) characteristics of intermediaries

A

Selecting Marketing Channels

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22
Q

4 Types of Marketing Channel Uses

A

time, place, possession, and form

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22
Q

1) raw materials 2) components 3) manufacturer 4) (wholesaler) 5) retailer 6) consumer *back and forth/upstream and downstream

A

Key Supply Chain Management Concepts

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23
Q

producer back to raw materials

A

Upstream

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24
Q

Megacarriers

A

freight transportation firms that provide several modes of shipment

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25
Q

Information Technology

A

created almost seamless distribution processes, reduced costs, increased speed/flexibility/cooperation

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25
Q

Distribution Centers

A

large, centralized warehouses that focus on moving rather than storing goods

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25
Q

specialists in facilitating exchange;can reduce cost of exchanges by performing certain services or functions efficiently ***while eliminating wholesaler may lower customer prices, it does not eliminate the need for the services they provide! ***eliminating the middle man does not result in reduced cost

A

Importance of Intermediaries

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26
Q

most common direct purchases from producer to organizational buyers sometimes agents are used as middle men because lots of organizations do not have their own as part of the company

A

Channel for Business Products

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27
Q

all the activities associated with the flow and transformation of product from raw materials through to the end consumer

A

Supply Chain

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28
Q

company-operated facilities for storing and shipping products

A

Private Warehouses

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30
Q

Just-In-Time

A

an inventory management approach in which supplies arrive just when needed for production or resale

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31
Q

Strategic Issues in Marketing Channels

A

competitive priorities channel leaderships/ coordination/conflict channel integration

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32
Q

having products available when the customer wants them ex: movies on demand

A

Time Utility

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33
Q

Safety Stock

A

the extra inventory a firm keeps

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34
Q

the average time lapse between placing the order and receiving it

A

Order Lead Time

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35
Q

Importance of Intermediaries

A

specialists in facilitating exchange;can reduce cost of exchanges by performing certain services or functions efficiently ***while eliminating wholesaler may lower customer prices, it does not eliminate the need for the services they provide! ***eliminating the middle man does not result in reduced cost

How well did you know this?
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36
Q

business or consumer market?

A

Customer Characteristics

37
Q

Inventory Management

A

reorder point = (order lead time x usage rate) + safety stock

38
Q

uses all available outlets to distribute a product convenience products multiple channels used ex: soda/candy

A

Intensive Distribution

40
Q

Possession Utility

A

customers have access to the product to use now or store for future use may offer purchase terms or lease, or rental

41
Q

the receipt and transmission of sales order information 1) entry - customers place orders 2) handling - product availability/assembly 3) delivery

A

Order Processing

43
Q

Distribution

A

the decisions and activities that make products available to customers when and where they want to purchase them

44
Q

Marketing Channel (Channel of Distribution)

A

a group of individuals and organizations that direct the flow of products from producers to customers within the supply chain

45
Q

large or small? need an agent?

A

Type of Organization

46
Q

Vertical Integration

A

controlling all aspects to a product/production ex: farms, mills, factory, store for cereal

47
Q

the design and operation of facilities for storing and moving goods creates time utility/stabilizes prices and availability of seasonal items

A

Warehousing

48
Q

Logistics Management

A

all activities designed to move the product through the marketing channel to the end user, including warehousing and inventory management ex: UPS song

49
Q

Manufacturer’s Agents vs. Wholesalers

A

wholesalers take possession of products but agent do not

51
Q

Supply Chain

A

all the activities associated with the flow and transformation of product from raw materials through to the end consumer

52
Q

Operation Management

A

organizational and system-wide coordination of operations and partnerships to meet customers’ product needs

53
Q

the time needed to complete a process

A

Cycle Time

55
Q

Time Utility

A

having products available when the customer wants them ex: movies on demand

56
Q

a group of individuals and organizations that direct the flow of products from producers to customers within the supply chain

A

Marketing Channel (Channel of Distribution)

57
Q

marketing products available in locations where customers wish to purchase them ex: Coke in gas stations

A

Place Utility

58
Q

Public Warehouses

A

storage space and related physical distribution facilities that can be leased by companies

59
Q

shortages of products that can result in loss of customers

A

Stockouts

61
Q

Marketing Intermediaries

A

middlemen that link producers to other intermediaries or ultimate consumers through contractual arrangement or though the purchase and reselling of products (retailers/wholesalers)

62
Q

activities used to move products from producers to consumers and other end users

A

Physical Distribution (Logistics)

63
Q

a long channel may be the most efficient distribution method for some consumer goods one company doesn’t need to “do everything” firms can specialize in elements of producing results in cost efficiencies and added value to customers

A

Channel for Consumer Products

64
Q

Materials Handling

A

physical handling of tangible goods, supplies, and resources costs involving transportation/handling

65
Q

Order Processing

A

the receipt and transmission of sales order information 1) entry - customers place orders 2) handling - product availability/assembly 3) delivery

67
Q

the dominant leader of a marketing channel or supply channel may be producer, wholesaler, or retailer

A

Channel Captain/Leader

68
Q

Physical Distribution (Logistics)

A

activities used to move products from producers to consumers and other end users

69
Q

marketing channels influence the rest of the marketing mix!! ex: market presence/accessibility

A

Significance of Marketing Channels

69
Q

contracting physical distribution tasks to third parties (experts)

A

Outsourcing

70
Q

Horizontal Integration

A

controlling competitors/other companies who produce the same product ex: P&G making more than one type of laundry detergent

71
Q

Channel Manegement

A

all activities related to selling, service, and the development of long-term customer relationships

72
Q

sourcing of necessary resources, products, and services from suppliers to support all supply-chain members

A

Supply Management

73
Q

two or more transportation modes are used in combination ex: piggyback = truck and rail, fishyback = truck and water, and birdyback = truck and air

A

Intermodal Transportation

75
Q

Freight Forwarders

A

organizations that consolidate shipments from several firms into efficient lot sizes

76
Q

Characteristics of Intermediaries

A

do the customers/producers receive good service?

76
Q

the rate at which inventory is used/sold

A

Usage Rate

77
Q

created almost seamless distribution processes, reduced costs, increased speed/flexibility/cooperation

A

Information Technology

79
Q

Significance of Marketing Channels

A

marketing channels influence the rest of the marketing mix!! ex: market presence/accessibility

82
Q

time, place, possession, and form

A

4 Types of Marketing Channel Uses

83
Q

technology government regulations trade agreements labor laws/regulations (etc.)

A

Environmental Forces

83
Q

customers have access to the product to use now or store for future use may offer purchase terms or lease, or rental

A

Possession Utility

85
Q

controlling all aspects to a product/production ex: farms, mills, factory, store for cereal

A

Vertical Integration

87
Q

Type of Organization

A

large or small? need an agent?

88
Q

Supply Chain Management

A

a set of approaches used to integrate the functions of operations management, logistics management, supply management, and marketing channel management so products are produces and distributed in the right quantities, the right locations, and at the right time

89
Q

freight transportation firms that provide several modes of shipment

A

Megacarriers

90
Q

Place Utility

A

marketing products available in locations where customers wish to purchase them ex: Coke in gas stations

91
Q

Cycle Time

A

the time needed to complete a process

93
Q

Duel Distribution

A

the use of two or more marketing channels to distribute the same products to the same target market ex: P&G using retailers and e-store

95
Q

Reorder Point

A

the inventory level that signals the need to place a new order

96
Q

Intermodal Transportation

A

two or more transportation modes are used in combination ex: piggyback = truck and rail, fishyback = truck and water, and birdyback = truck and air

98
Q

Private Warehouses

A

company-operated facilities for storing and shipping products

99
Q

Channel for Business Products

A

most common direct purchases from producer to organizational buyers sometimes agents are used as middle men because lots of organizations do not have their own as part of the company

100
Q

a computerized means of integrating order processing with production, inventory, accounting, and transportation

A

Electronic Data Interchange (EDI)

101
Q

railroads, trucks, waterways, airways, pipelines

A

Ex: Modes of Transportation

102
Q

an independent business organization that takes title to industrial products and carries inventories

A

Industrial Distributor

103
Q

(sometimes) formed by assembling, preparing, or otherwise refining the product to suit customer needs ex: tailoring a suit, food in restaurant

A

Form Utility

105
Q

Transportation

A

the movement of products from where they are made to intermediaries and end users most expensive physical distribution function

107
Q

Ex: Modes of Transportation

A

railroads, trucks, waterways, airways, pipelines

108
Q

Stockouts

A

shortages of products that can result in loss of customers

109
Q

physical handling of tangible goods, supplies, and resources costs involving transportation/handling

A

Materials Handling

110
Q

producer to consumer

A

Downstream

112
Q

Channel for Consumer Products

A

a long channel may be the most efficient distribution method for some consumer goods one company doesn’t need to “do everything” firms can specialize in elements of producing results in cost efficiencies and added value to customers

113
Q

do the customers/producers receive good service?

A

Characteristics of Intermediaries

114
Q

Order Lead Time

A

the average time lapse between placing the order and receiving it

115
Q

middlemen that link producers to other intermediaries or ultimate consumers through contractual arrangement or though the purchase and reselling of products (retailers/wholesalers)

A

Marketing Intermediaries

117
Q

competitive priorities channel leaderships/ coordination/conflict channel integration

A

Strategic Issues in Marketing Channels

118
Q

the use of two or more marketing channels to distribute the same products to the same target market ex: P&G using retailers and e-store

A

Duel Distribution

119
Q

controlling competitors/other companies who produce the same product ex: P&G making more than one type of laundry detergent

A

Horizontal Integration

120
Q

reorder point = (order lead time x usage rate) + safety stock

A

Inventory Management

121
Q

Channel Captain/Leader

A

the dominant leader of a marketing channel or supply channel may be producer, wholesaler, or retailer

122
Q

all activities related to selling, service, and the development of long-term customer relationships

A

Channel Manegement

123
Q

Usage Rate

A

the rate at which inventory is used/sold

124
Q

Competition

A

low or high? retail vs. internet?

125
Q

all activities designed to move the product through the marketing channel to the end user, including warehousing and inventory management ex: UPS song

A

Logistics Management

126
Q

Selective Distribution

A

uses only some available outlets to distribute a product for shopping products image may be important ex: Nike shoes

127
Q

an inventory management approach in which supplies arrive just when needed for production or resale

A

Just-In-Time

128
Q

large, centralized warehouses that focus on moving rather than storing goods

A

Distribution Centers

Marketing 330 (16 decks)

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