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Marketing 330

This class was created by Brainscape user Kristen Pfluger. Visit their profile to learn more about the creator.

By: Kristen Pfluger
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Decks in this class (16)

Exam 2 - Chapter 7
Buying behavior 1,
Consumer buying behavior 2,
Consumer buying decision process 3
50  cards
Exam 2 - Chapter 8
Business markets 1,
3 reasons a business buys a produ...,
Types of business markets 3
41  cards
Exam 2 - Chapter 9
International marketing 1,
Born globals 2,
6 environmental forces in global ...
38  cards
Exam 2 - Chapter 10
Digital media 1,
Digital marketing 2,
Electronic marketing emarketing 3
25  cards
Exam 2 - Chapter 11
Product 1,
Three product components 2,
Core product 3
47  cards
Exam 2 - Chapter 12
Managing existing products 1,
Line extensions 2,
Product modification 3
40  cards
Exam 2 - Chapter 13
Service as a product 1,
Service as theater 2,
6 characteristics of services 3
30  cards
Exam 3 - Chapter 14
Manufacturers brands 1,
Brand recognition 2,
Packaging criticisms 4 3
66  cards
Exam 3 - Chapter 15
Product attributes 1,
Intensive distribution 1,
An agreement whereby the products...
128  cards
Exam 3 - Chapter 16
Retailing 1,
Retalier 2,
Important characteristics re reta...
52  cards
Exam 3 - Chapter 17
Integrated marketing communiations 1,
Communication 2,
Source 3
41  cards
Exam 3 - Chapter 18
Advertising 1,
Instiutional advertising 2,
Advocacy advertising 3
53  cards
Final Exam - Chapter 19
Personal selling 1,
Advantages to personal selling 2,
Disadvantages to personal selling 3
54  cards
Final Exam - Chapter 20
Price 1,
Barter 2,
Profit equations 3
48  cards
Final Exam - Chapter 21
6 steps of pricing process 1,
Pp step 1 development of pricing ...,
Survival 3
45  cards
Final Exam - Chapter 2
Strategic marketing management 1,
Effectiveness 2,
Efficiency 3
38  cards

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Marketing 330

  • Class purpose General learning

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