Exam questions I got wrong

Question 1

What is the formula for Return on Marketing Investment (ROMI)

Answer 1

(Incremental Profit/Marketing Cost) x 100

Question 2

Marketing Cost Per Unit is determined by

Answer 2

Dividing total marketing spend by the sales volume

Question 3

Which strategy in the Ansoff Matrix focuses on increasing sales withing existing markets

Answer 3

Market Penetration

Question 4

Contribution per unit

Answer 4

Selling price per unit - variable cost per unit

Question 5

You need to suggest Martech. What would be the crucial aspect of your decision

Answer 5

Customer-centric approach

Question 6

You have been asked to support HR with determining shop floor staffing level. Which metric is most important

Answer 6

Hourly customer traffic

Question 7

Looking to develop a line of products for competitive environment’s, what is most important when picking a place.

Answer 7

Usage

Question 8

when pricing which is most important

Answer 8

benchmarking - lifecycle cost

Question 9

Once the product reaches maturity which metric should require more investigation

Answer 9

marketing cost per unit