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Business Management Unit 2 > Extras for Exam > Flashcards

Flashcards in Extras for Exam Deck (9)
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1

Customer Service

Responding to the needs and problems of the customer. Central to this response is making sure the desired product is delivered at the appropriate place at the right time

2

shareholders

the owners of the company

3

Logo

A graphical representatation that identifies a business product

4

Media Richness

The ability of a communication method to best convey a message

5

Marketing Concept

That a customers needs and wants are met while achieving the business' objectives

6

Advertising

Paid non-personal messages communicated through mass media to the public

7

Exports

Goods or services sold by one country to individuals, businesses or governments in another country with the aim of extending sales and market penetration

8

Flack

A person who engages in unethical and socially irresponsible practices

9

Fair Trade

Trade that takes place without any restrictions such as tariffs