Final

Question 1

quality of image that communicates emotions, culturally bound

Answer 1

color

Question 2

images in your memory

Answer 2

mental images

Question 3

images you see directly (ex: notes during lecture)

Answer 3

direct images

Question 4

images that are representations of the direct experience and are communicated through technology

Answer 4

mediated images

Question 5

quality of image that shows shape

Answer 5

form

Question 6

the simplest form of images

Answer 6

dot

Question 7

shape formed by putting dots very close together

Answer 7

line

Question 8

parallelograms, circles, and triangles

Answer 8

shape

Question 9

the most dynamic shape

Answer 9

triangle

Question 10

quality of images we perceive because we have two eyes slightly set apart
-can be detected through space, size, color, lighting

Answer 10

depth

Question 11

occurs when you are actually watching objects move (ex: you see a person walking)

Answer 11

real movement

Question 12

occurs when a stationary object appears to move and your eyes perceive movement that doesn’t exist (ex: flip books)

Answer 12

apparent movement

Question 13

the motion of eyes as they follow an image

Answer 13

graphic movement

Question 14

motion that a viewer perceives in a still, single image without moving the object, image, or eye

Answer 14

implied movement

Question 15

Rick Williams’ two basic steps to analyzing a visual message

Answer 15

inventory the image and omniphasism

Question 16

analyze composition (What’s in the center, the edges, shadows, lines, lighting, etc)

Answer 16

inventory

Question 17

Rick Williams’ theory of analyzing the historical, technical, ethical, cultural, and critical aspects of images

Answer 17

omniphasism

Question 18

guidelines for moral behavior

Answer 18

ethics

Question 19

“right is right, wrong is wrong” point of view

Answer 19

categorical imperative

Question 20

point of view used by editors to justify the publication of disturbing photographs
-the greatest good for the greatest number of people

Answer 20

utilitarianism

Question 21

pleasure for pleasure’s sake, selecting images for aesthetic qualities

Answer 21

hedonism

Question 22

middle ground between two extreme points of view

Answer 22

golden mean

Question 23

treat others as you would want to be treated

Answer 23

golden rule

Question 24

imagining yourself in a similar situation before publishing an image
-asking questions like : Were rights violated? Does the images cause unjustified harm?

Answer 24

veil of ignorance

Question 25

part of omniphasism that includes putting the image in context

Answer 25

historical

Question 26

part of omniphasism that includes camera type, lens type, photographer, exposure, focus

Answer 26

technical

Question 27

part of omniphasism that includes symbolism and what the images communicate about cultural values

Answer 27

cultural

Question 28

part of omniphasism in which an image is evaluated by using a critical framework such as realism, formalism, narrative, feminism, etc

Answer 28

critical

Question 29

cyber-bullying, sexting, privacy concerns, personal impacts of images posted

Answer 29

effects of images being on social media

Question 30

- social utility (build relationships with people) | - surveillance (from public's perspective, ex: citizens of Ferguson)

Answer 30

uses of images on social media

Question 31

a form of communication through which institutional sources address large, diverse audiences whose members are physically separated from one another

Answer 31

mass communication

Question 32

source is a large complex organization with a profit orientation - receivers are anonymous to others and out of each other's physical presence - indirect, limited feedback - requires technology

Answer 32

characteristics of mass media

Question 33

studies what the media do to us | -started to study how movies affected adolescents

Answer 33

effects research

Question 34

studies how we use media

Answer 34

uses and gratifications research

Question 35

studies the interrelationship between media and cultural values and attitudes -concentrates on social power and ways in which power structures are communicated and maintained

Answer 35

cultural studies research

Question 36

idea that media message changes your behavior, debunked 60 years ago due to lack of evidence

Answer 36

"magic bullet" theory

Question 37

idea created by researches McCombs and Shaw in the 70s that said an effect of news media was to focus our attention on specific issues

Answer 37

agenda setting theory

Question 38

idea that the news media emphasizes certain parts of issues to affect what we believe

Answer 38

framing theory

Question 39

the theory developed by George Gerbner in the 60s that said viewers cultivate perceptions of the world that are consistent with TV depictions based on their TV consumption patters

Answer 39

cultivation theory

Question 40

most researched issue of media effects

Answer 40

violence

Question 41

watching what's going on and letting people know

Answer 41

surveillance

Question 42

everyday topics, weather, celebrity news

Answer 42

instrumental surveillance

Question 43

providing a heads up, foreign affairs, economic crisis

Answer 43

warning surveillance

Question 44

analysis and evaluation of information, explaining what something means to society

Answer 44

correlation

Question 45

society uses media to transmit cultural attitudes and values for members and non members

Answer 45

cultural transmission

Question 46

males are highly valued in society

Answer 46

androcentrism

Question 47

people are either involved, interested, or uninterested

Answer 47

Theory of Interlocking Public

Question 48

people who follow the story carefully

Answer 48

involved public

Question 49

people who are aware and check in occasionally

Answer 49

interested public

Question 50

the essence of journalism, getting what happened right and being able to prove its right

Answer 50

verification

Question 51

publishing info from another outlet instead of verifying it yourself

Answer 51

journalism of assertion

Question 52

journalists must serve as independent monitoring groups - reveal the effects of power - "comfort the afflicted and afflict the comfortable" - investigative reporting

Answer 52

watchdog principle

Question 53

serves as an intermediary between the organization that he or she represents and all of that organization's public

Answer 53

PR practitioner

Question 54

plan activities/events that will promote attention for an individual/organization/event

Answer 54

press agentry

Question 55

direct what publics think or do in relation to clients' needs

Answer 55

control publics

Question 56

identify sources for support of client | cultivate and encourage donors to support client

Answer 56

fundraising/donor relations