Final Test Flashcards
(109 cards)
1
Q
Technology is required for a meditated image (T/F)
A
True
2
Q
Technology stands between you and the ___
a. the image
b. the real
c. the message
A
b. the real
3
Q
The visual communicator is interested in understanding the visual as ___
a. art
b. message
c. work
d. imag
A
b. message
4
Q
Visual communicators want to create messages that: ____ and ____
a. communicate to the audience
b. the audience will remember
c. will construct the audience
d. will teach the audience
e. both a and b
f. both b and c
A
e. a & b
the audience will remember and communicate to the audience
5
Q
Meditated images are representations of the direct experience (T/F)
A
True
6
Q
Which is not part of the physiological process of seeing?
a. form
b. color
c. depth
d. design
A
D. design (and movement)
7
Q
What color commands your attention and is associated with passion?
a. blue
b. yellow
c. red
d. green
A
red
8
Q
what color represents loyalty and trust?
A
blue
9
Q
what color represents ambition?
a. orange
b. yellow
c. red
d. green
e. pink
A
orange
10
Q
what color means prosperity and royalty?
A
purple
11
Q
What color means growth?
A
green
12
Q
what three colors are most popular in baseball?
A
b. black red and blue
13
Q
Shapes are examples of form (T/F)
A
true
14
Q
Which is not a shape we discussed?
A
d. hexagon
15
Q
A rectangle is an example of a parallelogram (T/F)
A
True
16
Q
Facebook is an example of which form?
A
Parallelogram
17
Q
the picture of Samford Hall represented which form?
A
triangle
18
Q
What is not part of depth?
A
shape
19
Q
Which is not a type of movement?
A
quality
20
Q
If you watch a dog run across the street, you are watching what kind of movement?
A
real
21
Q
If a stationary object appears to move, such as a movie, what kind of movement is that?
A
apparent
22
Q
A flip book is an example of what kind of movement?
A
apparent
23
Q
______ is the motion of eyes as they follow an image, also referred to as the flow
A
graphic
24
Q
What kind of movement is a motion that a viewer perceives in a still image without moving the object, image, or eye?
A
implied
25
what is not part of omniphaism?
intentional
26
What perspective of omniphaism looks at when the image was made and what genre it fits in?
a. historical
b. technical
c. cultural
d. ethical
a. historical
27
What was one of the earliest wars photographed?
a. civil war
28
Which perspective looks at the camera lens, photographer, and exposure?
a. historical
b. technical
c. cultural
d. ethical
e. critical
b. technical
29
what ethical view says that right is always right regardless of the circumstances?
a. categorical imperative
30
which ethical view looks at "the greatest good for the greatest number of people"?
b. utilitarianism
31
this ethical views analyzes a visual message based strictly on aesthetics and pleasure
hedonism
32
what is the middle ground between two extreme points of view, such as CBS coverage of 9/11?
a. categorical imperative
b. utilitarianism
c. hedonism
d. Golden Mean
d. golden mean
33
what is the term for imagining yourself in a similar situation when you are analyzing an image ? SO you ask does this image cause unjustified harm
veil of ignorance
34
what perspective looks at the symbols and values in an image?
a. historical
b. technical
c. cultural
d. ethical
e. critical
c. cultural
35
messages about motherhood, as in "Migrant Mother" is an example of which perspective? (or strength in "Muhammad Ali"
cultural
36
If you evaluate an image thinking of realism, queer theory or narrative, which perspective are you using?
e. critical
37
Alex From Target is an example of _____ concerns
ethical
38
According to the textbook, we spend ___ hours infront of a screen each day
8
39
According to the book, what is the one way in which mass communication is like every other form of communication?
a. sources and receivers form a relationship with one another
b. it must be encoded and decoded
c. it is indirect
d. there are many different forms
a. sources and recievers form a relationship with one another
40
which is not one of the four media functions?
a. surveillance
b. correlation
c. cultural transmission
d. entertainment
e. symbolism
e. symbolism
41
which media function pertains to the analysis and evaluation of information?
a. surveillance
b. correlation
c. cultural transmission
d. entertainment
b. correlation
42
which media function pertains to gathering and disseminating of info?
a. surveillance
43
a. surveillance
which media function pertains to the education and socialization of receivers?
a. surveillance
b. correlation
c. cultural transmission
d. entertainmen
c. cultural transmission
44
which function is considered the watchdog of a free society?
a. surveillance
b. correlation
c. cultural transmission
d. entertainment
a. surveillance
45
Antisocial learning reinforces social ideals and passes on cultural understandings from one generation to the next - T/F
False
46
What is the reinforcement of socially destructive behavior?
a. antisocial learning
b. prosocial learning
a. destructivee social learning
d. progressive social learning
A. antisocial learning
47
simplistic commentary can increase passivity and discourage social criticism - T/F
True
48
which model that studies media effects says that receivers are passive and allow media sources to tell them what to think?
a. powerful effects model
49
mass media requires technology in all circumstances - T/F
True
50
What media effects perspective says that audiences are active processors who are capable of defending themselves against media influence?
b. limited effects model
51
What theory says that receivers are creative consumers who seek out media messages according to their own needs and interpret messages in their own ways?
a. defensive audience theory
b. obstinate audience theory
c. aware audience theory
d. none of the above
b. obstinate audience
52
Media influence has been likened to a __________ that could target unsuspecting audience members or inject them with a message. However, this theory has been debunked
a. super bullet
b. hypodermic needle
c. bullseye dart
d. none of the above
b. hypodermic needle
53
according to the _______ function of media, _______ select certain issues they feel are worthy of coverage and give them attention.
a. control, watchdogs
b. agenda setting, gatekeepers
c. hegemonic, watchdogs
b. agenda setting, gatekeepers
54
________ theorists say that media messages can be ______, which keeps powerless groups from making their own ideas known
Critical, hegemonic
55
When media reproduce and package a single message, making diversity an illusion, what is created?
dominant ideology
56
what term for speaking out when your idea is popular and remaining silent when you're in the minority?
a. silence effect
b. spiral of silence
c. seclusion by silence
b. spiral of silence
57
one effect of cultivation is __________, which means that watching tv creates middle of the road viewpoints that support the status quo
. popular opinion establishment
b. mainstreaming
c. orthodox theory
b. mainstreaming
58
The __________ hypothesis says that TV makes us believe the world is a much more dangerous place than it actually is
mean world hypothesis
59
Marshall McLuhan says that "the medium is the__________"
message
60
television has ______ logic, meaning we are bombarded with bits of information when we must reassemble
mosaic
61
radio is a hot medium - T/F
true
62
what is not a way that audiences resist media?
a. selective processing
b. conducting oppositional readings
c. using media for individual gratification
d. protesting and constructing lobbying groups
d. protesting and constructing lobbying groups
63
what refers to people's tendency to avoid certain messages and to seek out others?
a. selective attention
b. selective exposure
c. selective perception
d. selective retention
b. selective exposure
64
b. selective exposure
what occurs when we only listen to parts of a message?
a. selective attention
b. selective exposure
c. selective perception
d. selective retention
d. selective attention
65
what occurs when we only remember a small part of a message?
a. selective attention
b. selective exposure
c. selective perception
d. selective retention
d. selective retention
66
what refers to process of assigning meaning to messages in selective ways, such as explaining what the movie is about?
a. selective attention
b. selective exposure
c. selective perception
d. selective retention
a. selective perception
67
one text may have multiple meanings, which is called
a. polygamy
b. polysemy
c. polyology
b. polysemy
68
what form of media reflects the norms and values of their readers; it is the least ephemeral of the mass media
a. newspaper
b. radio
c. magazine
c. magazines
69
sexting is illegal - T/F
true
70
when audiences become members of separate, specialized audiences rather than being part of a single mass audience, this is called ______________
a. audience segmentation
b. audience fragmentation
c. demassification
d. none
e. more than one above
b and c
71
what are not one of he six functions of the internet?
a. education
b. news and information
c. opinion, gossip, rumor
d. entertainment
e. advertisement
f. buying products
g. public relation message
f. buying products
72
when someone pretends to be on their phonee to avoid unwanted interaction - this is called
a. phone - staging
b. stage-phoning
c. phone-shielding
d. fake phoning
c. phone-sheilding
73
which is not a reason that we use media?
a. social utility
b. withdrawal
c. cognition
d. diversion
e. support
b. support
74
this is a word synonymous with authority. it includes the strategies and structures through which the dominant ideology maintains its authority
a. ideology
b. hegemony
c. power
b. hegemony
75
what does the framing theory state?
a. media identifies what stories are important
b. media tells us how to understand issues
c. media packages stories nicely
b. media tells us how to understand issues
76
if we watch TV for emotional release, what reason are we using
a. social utility
b. withdrawal
c. cognition
d. diversion
d. diversion
77
if we use media to make connections with people which reasons are we using?
a. social utility
b. withdrawal
c. cognition
d. diversion
social utility
78
if media tells us what it means to be a man or woman , what function are they filling in society?
a. surveillance
b. correlation
c. cultural transmission
d. entertainment
c. cultural transmission
79
PR deals with ________ not fiction
Fact
80
what is not a job of a PR practitioner
what is not a job of a PR practitioner
a. press agentry
b. Publicity
c. marketing
d. advertising
e. merchandising
d. advertising
81
PR practitioners who work in government are called?
a. public affairs officer
b. publicist
c. marketing manager
a. public affairs officer
82
__________ planning is planning what to do when something goes wrong.
a. destructive
b. preparation
c. contingency
d. supportive
c. contingency
83
a fundamental change in journalism did not occur until the rise of the internet _ T/F
true
84
what kind of publics exits?
a. involved publics - personal stake in issue
b. interested public - aware, check in occasionally
c. uninterested public - no interest whatsoever
d/ all of the above
d. all of the above
85
is objectivity realistic for journalists?
a. yes
b. no
no
86
new outlets tend to focus on reporting news that benefits corporate sponsors - T/F
true
87
journalism of assertion is saying something is true because another journalist said so - T/F
true
88
_____ journalism relies on colleagues to verify info
a. secondary
b. pack
c. sack
b. pack
89
The Kirby Delauter case was an example of what function of journalism
a. verification
b. giving truth
c. monitoring power
c. monitoring power
90
PR practitioners need to know who to do research - T/F
True
91
```
Which of the following terms is NOT generally associated within the accepted definitions of public relations?
profitability
communication/feedback
publics
management function
```
profitability
92
```
In public relations, the stakeholders generally are referred to as
stockholders
publics
interested public
customers
```
publics
93
```
Which mass medium/media should public relations practitioners be very familiar with in order to communicate with various audiences?
television
print
world wide web
all of the above
```
all of the above
94
```
With regard to the psychological model of communication, public relations practitioners would likely interpret the receiver/decoder to be
audience
consumers
an individual
publics
```
publics
95
```
The public relations practitioner serves as a(n) ______________ between the organization that he or she represents and all of that organization's publics.
intermediary
manager
representative
all of the above
```
all of the above
96
who wrote the "elements of journalism"?
Kovach and Rosenstiel
97
what is the agenda setting effect?
how the news media tell us what is "important"
98
what is important about the kirby delayer story?
the press's right to cover the public acts of public officials
99
```
Which type of movement involves the motion of the eyes as they follow an image?
implied
graphic
real
apparent
```
graphic
100
n the essay, "The Media Through Which We See," the author argues that personal responses to images such as "I like it" or "I don't like it" are not useful because
they can't be generalized beyond the individual
they don't reveal anything about how the culture would view the image
they are too simplistic
all of the above
all of the above
101
```
Who developed the idea of "omniphasism"?
Dorothea Lange
Rick Williams
George Gerbner
Aristotle
```
Rick Williams
102
```
The phase in which a viewer specifically evaluates the impression an image has on him/herself is called
personal impact statement
ethical constraints
omniphasism
associative phase
```
omniphasism
103
According to "The Media Through Which We See," what should your ultimate goal when you analyze an image?
knowing when a photographer should take a picture
understanding how visual communicators make images
being able to select a favorite photographer
understanding your own response to the image
104
TV messages diminish the differences between viewers (social and cultural).
Mainstreaming
105
The more relatable to an individual, the stronger the effect.
Resonance
106
Type of media uses and gratifications research that states the idea that media is used to make connections with other people.
Social Utility
107
Type of media uses and gratifications research that states the idea that media is used to learn.
Cognition
108
African American male who is always loyal, submissive, generous and kind.
The Tom
109
African American male who is unreliable, lazy, criminal.
The Coon
