Test 1 Flashcards

(54 cards)

1
Q

-Sharing, association, fellowship

A

Communion

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2
Q

-a social organization based on shared responsibility and ownership

A

Commune

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3
Q

-belonging to a group of people

A

Communal

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4
Q

-a social organization of groups

A

Community

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5
Q

What is one of the basic things to understand that communication is about?

A

making connections with people

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6
Q

What are the three basic models of communication?

A
  1. Psychological
  2. SocialConstructionist
  3. Pragmatic
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7
Q
  • Assumes communication is a behavioral process (that comes naturally)
  • Sender (or source)-> message-> reciever (and so on)
  • communication is constant not just one way (like two people involved)
  • a series of stimulus/ response behaviors
  • What is the stimulus, what is the response?
A

Psychological Model

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8
Q
  • something that interferes with the communication process
A

Noise

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9
Q

Name the three types of noise and what they are

A

1-Semantic Noise: language based noise (if someone speaks another language to you that you don’t know or teacher constantly cussing gets distracting
2-Environmental Noise: Something in the room that is distracting (temperature, packing up backpacks before its time to go)
3-Technological Noise: machine assisted communication (battery dead on cell or losing service.

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10
Q

-(aka World Building model)
-assumes that the purpose of communication is to build community/societies/ the realities in which we live.
-Heavy emphasis on shared meanings (if someone smiles you smile back b/c it shows the shared social belief of the importance of the individual)
-“the symbolic process whereby reality is produced, maintained, repaired, and transformed.”-James Carey (different realities such as U.S., gender, racial, economic, the South)
Ask: In what way(s) does the event maintain (or challenge) a belief system?

A

Social Constructionism

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11
Q

What does symbolic mean?

A
  • written or spoken language, image, or nonverbal behavior that represents something else (such as an abstraction-thought, idea, emotion, value, belief, process, etc.)
  • “Respect” symbolizes/represents an emotion…“manufacture” represents/symbolizes a process.
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12
Q

How does communication produce reality?

A
  • Symbols are used to create a new understanding of something (Create a new reality)
  • Think: The first World Map (Mercator)
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13
Q

How does communication maintain reality?

A

People continued to believe the Mercator map was how the world was because that all they had to go off of until 1986

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14
Q

How does communication transform reality?

A
  • When symbols are used to change reality
  • Gall-Peters map came in 1986 and showed the countries “as they really are” not according to political power and changed everyone’s reality of the world
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15
Q

How does communication repair reality?

A
  • By using symbols to repair the damage to a reality caused by attempts to transform it.
  • People tried to say Gall-Peters map was amateur, etc to repair what was done
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16
Q
  • This model focuses on the structure of communication; it assumes that communication is methodical and rule-based
  • Communication is a series of moves, turn-taking, patterned and focuses on understanding the repeated patterns of communication
  • Interdependent behaviors that become patterned over time.
  • Person A & B: A greets B, B greets A, A asks question, B answers question, A leaves B, B leaves A
  • Ask: What is the pattern?
A

Pragmatic Model

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17
Q

True of False: Communications/ Journalism are newer academic disciplines than the hard and social sciences?

A

True- early 20th centuries

this often leads to misconceptions about what we study/ who we are (and that were not Sophists)

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18
Q
  • aka public speaking
  • The point of it was to discuss ideas and search for the Truth, which may be found by the philosopher (like Plato) engaged in deep intellectual thought.
  • a profound intellectual endeavor to find Truth.
A

Oratory

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19
Q
  • professional teachers in ancient Greece who taught individuals (for a fee) how to be effective public speakers
  • Plato opposed because he didn’t believe they were interested in searching for the Truth– just simply into making money to teach people to speak effectively.
A

Sophists

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20
Q

T or F: This field teaches people how to write and speak effectively

A

-False,
-we study communication, one of the most basic activities in which all human engage in all of its many forms.
As a result become effective writers and speakers

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21
Q

-Studied through academic disciplines that already existed (sociology, psychology, Political science, anthropology)

A

How studying how humans communicate with each other started:

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22
Q
  • humans are SOCIAL beings

- communication is a primary means through which we are social

A

Communication from a sociological perspective:

23
Q
  • Human communications as stimulus/response
  • Early and strong focus on interpersonal communication behaviors
  • research on social psychology (how humans are affected by their social world
  • Impact of media (mass communication) on audiences
A

Communication from a psychological perspective:

24
Q
  • Politics and mass communication research:
  • considerable influence of World War 1 propaganda
  • Impact of media (mass communication) on voter behavior
  • Impact of media (mass communication) on political campaigns
A

Communication from a political science perspective:

25
- Linguists Edward Sapr and Benjamin Whorf (Sapir/Whorf hypothesis, that language constructs us. - Semantics
Communication from a anthropological perspective:
26
Academic study of communication was influenced by 2 perspectives
- Rhetoric: Critical and qualitative methods (with observing and the quality not quantity) - Social scientific: quantitative methods (with stats and numbers)
27
- fundamentally about communication and persuasion - Aristotle- the ability to see the available means of persuasion - a way of learning to influence others
Rhetoric
28
The three things Aristotle believed were necessary for effective arguing?
Ethos, Pathos, Logos
29
- ethical appeal to convince the audience of the author's credibility - influence based on the trustworthiness or credibility of the speaker - trust, authority - getting a famous person to do a commercial or a doctor to do a Colgate commercial
Ethos
30
- convince an audience by appealing to their emotions - emotion, beliefs - In the arms of the angels dog commercials
Pathos
31
- persuasion based of facts and constructing logical arguments - logic, reasoning - Smoking commercials with facts about what cigs do to you
Logos
32
Aristotle's suggested 5 abilities that an effective rhetorician/communicator must utilize
1. Invention 2. Arrangement 3. Style 4. Memory 5. Delivery
33
- The art of discovery (learning, knowledge research) | - In order to influence you must have knowledge on your subject
Invention
34
- The art of organizing your arguments | - this process often leads to the need for more knowledge (further discovery and research)
Arrangement
35
- The art of presentation - the style, format, and strategy used - correctness, clearness, appropriateness
Style
36
- (as in the ability to remember your argument; NOT memorizing) - The need for a broad knowledge base that could be used to improvise, debate, respond to questions and refute arguments
Memory
37
- Gestures, tone, vocals, word choice - Punctuation, grammar, formatting and presentation in written rhetoric - Images, sounds, fonts (e.g. iPhone), video, (in visual communication)
Delivery
38
Two important concepts regarding rhetoric that is not how to make an argument:
audience and credibility
39
- not all arguments work on all people at all times - important to fit arguments to audiences - Aristotle says its the most important thing to understand for rhetoricians
Audience
40
- Not all arguments work for all people in all contexts - The source of the arguments must also be considered - Make sure sources are credible or won't be taken seriously
Credibility
41
What things does a speaker have to think about when trying to identify and thus persuade an audience
the audiences attitudes, values, and beliefs
42
Three dimensions of attitudes and what they mean
1-Cognitive dimensions: what an individual knows about a topic 2- Effective dimensions: what an individual feels in regard to a topic 3- Behavioral dimensions: what an individual does in regard to a topic
43
- General and enduring ideas about what is important - ex: U.S. values: abundance, individuality, justice, leadership, happiness & doesn't value: dependence, weakness, the group
Knowing an audience's values
44
- opinions about what is or is not the case - what we believe to be true without proof or evidence- often religious but not always - Some beliefs are more deeply held
Knowing an audience's beliefs...
45
-fundamental beliefs of self -ex: I am a Christian. Acquisition of wealth is [good] [bad]. Education is [important] [unimportant]
core beliefs
46
-relatively inconsequential that are easily changed -ex: skiing is fun (until you break your leg) Jennifer Lawrence is my favorite actress (until you see Lupita Nyong'o)
Peripheral beliefs
47
Example of successful rhetoric (using attitudes, values, beliefs) :
President Bush persuading Americans to support starting a war with Iraq - attitudes: We were angry about being attacked on 9/11 - values: Justice - beliefs: The U.S. is the best country
48
Example of unsuccessful rhetoric (using attitudes, values, beliefs) :
The importance of recycling - Attitudes: People don't know recycling is beneficial (cognitive dimension), People don't care one way or the other (affective dimension), most people are unwilling to sort and recycle (behavioral dimension) - values: Most people don't really value nature or ecology - beliefs: environmentalism is peripheral belief, not a core belief.
49
What purpose does rhetoric serve?
- It has a social purpose - it creates a mutual understanding - discover facts, test ideas, persuade others, shape knowledge, build community, distribute power,
50
Toulmin Model for Evaluating Arguments
-Parts of an argument: (Required-) *DATA (evidence to support your claim) *WARRANT (connecting link between the data and the claim; answers "why?") *CLAIM (what the speaker wants the audience to accept; therefore..[claim])
51
-Errors in reasoning
Fallacies
52
-Attacking someone's character rather than the merits of her/his arguments
Ad Hominem
53
-predicts one line of action will inevitably cause undesirable effects
Slippery Slope
54
- doubtful cause | - When I watch a Braves game, they lose. Thus, I cause the Braces to lose.
Post Hoc