Food Labels + Advertising Flashcards Preview

FOOD QUALITY & CULTURE > Food Labels + Advertising > Flashcards

Flashcards in Food Labels + Advertising Deck (14)
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1
Q

what do food companies need to communicate

A
  1. technical specifications for supply
  2. product labels
  3. advertising
2
Q

what do technical specifications need to have

A
list of ingridients
allergens
analytical limits of acceptability
methods of use
optional nutritional information
3
Q

aim of technical specifications

A

for trade organizations in supply chain

4
Q

aim of food lables

A

help consumers make informed choices

5
Q

what do food labels need to have

A

correct/transparent/legible and understandable writing/images (test size and positioning)

should NOT suggest product has ‘special characteristics’

should NOT attribute medicinal/disease curing characteristics to products

6
Q

aim of advertisting

A

convince consumer to buy

inform consumer

7
Q

EU regulation on advertising

A

protect consumer interests/safety
fair trade
fair commercializations

8
Q

what are the mandatory label information

A
trade name
list of ingrideints (also quanity and category) 
net quanity
date of minimum durability
expiration date
manufactuer or trader identity and their location 
batch code
storage
usage
place of prigin
alcoholic strength
9
Q

trade name

A

identifies product with EU law basd on its USE and DESCRIPTION :
i.e. nutella as ‘hazelnut chocolate spread’

10
Q

list of ingredients

A

all substances used in product manufacturing in descending order of weight a time ot use

differentiate if product has different versions of same species

bold the allergens

11
Q

beef meat labels need…

A

meat and animal refernece code

slaughter house approval number and country

country of cutting approval, of birth and of rearing

12
Q

egg labels

A
0= Organic
1= Free-range
2= Cage-free
3= in cage
13
Q

what is advertising

A

set of activities to inform consumers about the product and stimulate them to buy it through promotional activities

14
Q

history of advertising in Italy

A

20s= posters emphasizing individuals focus on quality and performance and radio adverts

30s; Mussolini times; roman emphasis and symbols

40s/50s: focus on modernism and closer to consumer

70s/80s: TV broadcasts and use of famous cartoon characters

Today: often rebranding occurs and creative strategies and icons (i.e. Santa Claus and coca-cola)