Formulas Flashcards
(36 cards)
Gross impressions = (2)
Reach x frequency
AQH persons x number of spots
Radio Gross impressions
AQH persons x number of spots
Television/Print gross impressions
Reach x frequency
Gross Rating points in terms of Gross Impressions
(Total GI/Target Market) x 100
GRPs (4 formulas)
%reach x average frequency
Rating x frequency
Total GI/Target Market x 100
AQH Rating x Number of Spots
GRPs (Buying TV time)
Reach (average rating) x frequency
Radio GRPs
AQH rating x number of spots
% Reach =
Total Reach / Target Market x 100
Average frequency =
Total GI / Total Reach
BDI =
% of brand sales / % of population x 100
CDI =
% of category sales / % of population x 100
CPM (print) (3)
Cost of Ad / (circulation/1000)
Cost of Ad / ((circulation/1000) x readers per copy)
Cost of Ad / ((circulation/1000) x % of readers in the target market)
CPM (TV)
Cost of Ad / (TVHH viewing program/1000)
Rating (TV)
TVHH viewing program / TVHH x 100
Share (TV)
TVHH viewing program / TVHH in use x 100
Cost per point (CPP)
Cost of Ad/Rating
Radio Average Quarter Hour Rating
AQH Rating = AQH of station / Population x 100
Radio Average Quarter Hour Share
AQH Share = AQH of station / AQH of all stations x 100
Interpretation of average quarter hour persons
The average number of people who listen to a specific station for at l war 5 minutes during any 15 minute period of any day part.
Reach x Frequency =
Gross Impressions
AQH Persons x Number of Spots =
Gross Impressions
Total GI / Target Market x 100 =
Gross Ratings Points
% Reach x Average Frequency =
GRPs
Rating x frequency
GRPs
