gender Flashcards
(7 cards)
the jock, male sterotype
Easthope
uses laughter to avoid emotion
app- captain america
eval- cultural diff ignored, jock is westernised, masculinity is shaped diff in diff cultures
the buffoon, male sterotype
Easthope
well intentioned, but hopeless at domestic or parenting matters
app- comic figure, homer simpson
eval- reinforces sterotypes not challenges them
good fathers
david beckham- aspect of a new man (being a father/fashion) and his trad masucline values (attractivesness and sports)
wag, female sterotype
wives of men concerned with beauty, love,keeping men
app- victoria beckham, 2006 world cup
eval- supports fem view, woman are defined through relationship with men, womans success is through her man not her own achievements
symbolic annihilation, tuchman
woman are ignored, excluded
app- GMMP found woman make up 25% of news stories, if so shown as victims/family not leaders
eval- greater visibilty of woman now, platforms give more control over representation
transgressive roles, woman
woman are more focues on careers, woman feature more in media
app- lauzen, woman are 27% of executive roles in media (producers, editors)
eval- many roles are white m/c woman,
sex object
slim, seductive, found in red top press
app- little narrative beyond attractivness, megan fox transformers, introduced through slow motion shot of body
eval- media is changing, use media to seually empower self,beyonce, sexuality is reclaimed not objectified