ownership and control Flashcards
(8 cards)
concentration of ownership
curran- 7 indivuals own british newspaper industry, news corp (produces the times, sun, and sunday times), dmg ( daily mail, metro)
- access to satellite controlled by three comapnies, sky, bt, virgin
how do cooperations achieve this
synergy- re-sell original media in new ways, merchandising, (watch moana on disney and buy mugs etc)
horizontal integration- comapnies own a range of media ( disney owns films and music from their fillms)
vertical integration- concentration of ownership in a single type of media, when a company owns all stages and distrubtion ( disney produce content and stream it on disney plus)
owners have direct control….? marx view
owners are able to have direct say in content of their media products, also set the price, they can price out competeing comapnies
ao2- richard desmond owns express, reguarly visits offices to make clear demands
regualtory favours marx view
owners have relationships with powerful people (politicians), peform favours for pos coverage,
A02-tony blai regualry met up with desmond, rewarded with ‘support of the sun’ award
journalists control media- neo marx view
favour r/c due to their up bringing, most are from m/c backgrounds,
ao2- gumg- majority of journalists were white middle class men
regualtory powers- pluralist view
regualtory bodies such as ofcom, ensure media meets ethical standards, isnt possible for media to be ideologically controlling , media must present a plethora of opinions
concentration of ownership is good- pluralist view
comapnies out do eachother to provide a better product for customers (disney netflix prime) created better content at cheaper prices to attract more customers
ownership is fluid- po mo view
so much media, gap between producer and consumer is eroded, can reject hegemonic messages and create own narratives
ao2-journalists construct articles from messages on twitter, public narratives influence official ones
