media models

Question 1

hypodermic syringe model

Answer 1

passive users
direct correlation between violence on media aand in real life, children are vulnerable due to early socialisation
app-children exposed to films, model hits doll, led to copycat violence
eval- over simplified, assumes audinece is homogenous, ignores diff in intepretation

Question 2

uses and gratification

Answer 2

active users
use media to satisfy a need
diversion- make up for lack of satisfication in lives
app-fifty shades of grey to make up for a bad romantic life
eval- overemphasises audience control, media producers have power to shape messages, restrict choice

Question 3

cul

Answer 3

passive
marx say r/c use media to transmit ideology, done subtly and over time
app-dumbing down of content,serious programmes which allow to crtically think about world have declined, reality tv has increased
eval- doesnt explain algorithms, platforms in shaping exposure

Question 4

two step flow model

Answer 4

somewhat active
opinion leaders- strong ideas about matters, other people look up to and listen to, theyre exposed, others internalise leaders intepretation of content
app- election campaigns
eval- recognises audience as socially influenced, media depends on communication and relationships not just reception