General aspects part A Flashcards
(23 cards)
What are the three definition s of a new food product?
- product has not been presented in the local marketplace
- product has not been manuactured by a company
- Product has not been introduced in any marketplace
T or F : the introduction of an established product into a new market not explored by the company would be a new food product?
true (gordon, 2005)
T or F : a new product may be an already existing product that has been repacked and given new name
true
give examples of new products
- product has never been manufactured
- an old established product is introduced into a new area
- an old established product is introduced in a new package or size
What are the types of new products?
- line extensions
- Repositioned existing products
- new form or size of existing product
- Reformulated product
- innovative products
- Added-value products
- Creative products
What is a product line extension?
consists of using an established product’s brand name for a new item under the same product category.
T or F : you can improve your brand from a product line extension
false.
What is a brand extension
Brand extension is a marketing strategy used to introduce new products under an established brand name in a product category that brand is not typically found in.
T or F : you can do a brand extension and stay unde rthe same category
true
T or F : you can do a line extension and change category
false
What are the general characteristics of a line extension?
- little time or effort development
- No major manufacturing changes in processing lines
- No major equipment purchase
- no new raw material
- no new storage or handling techniques
- no change in distribution
- little change in marketing strategy
what is the repositioning of existing products?
marketing strategy that may give a new life to an existing product.
What are the three type of repositioning that can happen?
- repositioning among existing consumers (jello salad)
- repositioning among new users (ex oatmel)
- repositioning for new uses
why would you need to reposition a product
- new use
- error in the first positioning
- competitor introduce product
- change in consumer preference
What are the general characteristics of repositioned existing products?
- Minimal R&D
- Manufacturing unaffected
- no major equipment purchase
- new marketing strategies
- reevaluation to reach and make sales within new marketplace
True or False, there will be new a market nice in the case of repositioned existing products
true
What are the characteristics of new form of existing products
- R & D is required
- higly impact on physical plant and manufacturing
- major equipement purchase may be required
- new marketing strategies
What are the characteristics of new form of existing products
- moderate to extensive R & D
- high probability of sucess
- little impact on physical plant
- little impact on marketing
What are the characteristics of new packaging of existing products
- the novelty of repackaging will determine the amount of R & D
- little impact on physical facilities unless reformulation required
- New packaging equipment
- little impact on marketing
what are innovative products?
products resulting from making changes in existing products
what are the three broad levels of innovations
- incremental
- major
- radical
What are the characteristics of innovative pdt?
- very high risk associated
- R & D depends on the nature of innovation
- Highly variable impact on manufacturing
- possible heavy marketing impact
what are the different aspects that can influence a food product value
- package
- convenience
- nutritional profile
- serving size
- cost
