General aspects part B Flashcards
(26 cards)
T or F : the marketplace can be a customer
true
What is the market?
a concept that dirscibres the need in customers and consumers
Quel est le mnémonic pour les types de nouveaux produits
Le Rinoceros Nage Rapidement Navigue Incroyablement Comme Alligator
what are the reasons to go into food product developt
- product life cycle
- corporate health
- market and marketplace changes
- technological pressures
- governmental influences
How can you assess the success or failure of a new food product
with the product life cycle
why is the product life cycle important
to determine when to introduce new pdt
to acess succes and failures
when is the best time to introduce new pdt
before the first one as acheived maturity to make sure new pdt is in growing when new is in the mature
what are the various steps of the product life cycle
- introductory period
- strong growth period
- decline in growth period
- period of stability (no growth)
- a beginning decline in volume
how can we stay longer in the stage 3 or 4
by decreasing the cost (optimization)
in the life cycle , most of the profit are in phase ___ and ___
3 and 4
when the introductory period is too long, the pdt failed because of the ____
marketing strategy
when there is no introductory period, the pdt failed because ___
the difficulty predicting the marketplace
if you are making good profits, you are growing from the ____ line growth
bottom
if you are making good sales, you are growing from the ____ line growth
top
what is the offensive strateggy?
trying to match or exceed your competitor strengths
What is the defensive strategy?
decreasing the risk of being attacked by the competiton by reinforcing your position
what would be the strategy of :
- decreasing the cost of your product for the consumers
- trying to change your formula to exceed competitor
offensive
what would be the strategy of :
- decreasing the cost to make your product
- increasing your product line
defensive
What are the fourth growth strategies involving food product development
- market penetration
- market development or extension
- diversification
- developing new food products
what is the market penetration
trying to make more sale in the market you are curently in
what is the market dvlp or extension
when you are trying to enter a new market (defensive)
what is the diversification strategy?
buying small companies and keep their name
what strategy (offensive/defensive) should you adopt when you do a market penetration
defensive
what strategy (offensive/defensive) should you adopt when you do a market development or extension
you change market so it would be offensive
