General Key Words Flashcards
(8 cards)
What is a media Conglomerate?
A company that owns other companies across a range of media platforms. This increases their domination of the market and their ability to distribute and exhibit their product
What is Digital convergence?
The process by which multiple media technologies are brought together into one computerised device.
What is Horizontal intergration?
Where a media conglomerate is made up of different companies that produce and sell similar products, often as a result of mergers. E.g. disney owning star, national geographic and Pixar
What is Vertical intergration?
Vertically integrated companies own all or most of the chain of production and distribution for the product.
What is an Independent film?
A film made outside of the financial and artistic control of a large mainstream film company. A truly independent film will be privately conceived and funded.
What is meant by distribution?
The methods by which media products are delivered to audiences including the marketing campaign. These methods will depend on the product
What is diversification?
Where media organisations who have specialised in producing media products in one form move into producing content across a range of forms.
What does intertexual mean?
Where one media text makes references to aspects of another text within it.
