Media Language Theorists Flashcards
(13 cards)
What is Roland Barthes Semniotics theory?
Media Language
All elements of a media text are codes that need to be read.
These can all be understood as the thing they are (denotation) and the response they create (connotation)
What is Todorovs Narratology theory?
Media Language
Narratives follow a pattern of equilibrium > disruption >new equilibrium/ resolving of disruption.
What is Neales Genre Theory?
Media Language
Genre is recognisable but does change over time or borrow from other genres.
Genre is important to institutions because it helps them to market texts
Genres are dominated by repetition
What is Levi-Strauss Structuralism Theory?
Media Language
All media products have an underlying structure and knowledge of this structure helps us to analyse them
One of the ways we make sense of media products is through the idea of binary oppositions
The conflict between binary opposites drives forward the narrative
What is Baudrillards Postmodernism Theory?
Media Language
Postmodernism
The lines between created texts and reality are becoming blurred. For example, perfect instagram images seem ‘real’
Audiences read the hyper real representations as reality
What is a hermaneutic code?
Roland Barthes
In other words an enigma code
Limiting the information the audience had to draw them in
What is a Proairetic code?
Roland Barthes
In other words an action code
An event in the text that pushes the story forward or, in still images, creates the feeling of movement
What is a Referential Code?
Roland Barthes
In other words cultural code
Where a part of a text refers to something outside of the text
What is a semantic code
Roland Barthes
Something with a text that suggests a particular;ar often additional meaning by way of connotation
What is a symbolic code?
Roland Barthes
The language, dress or actions of characters, or iconic symbols that are easily understood
What are binary oppositions
Levi Strauss
Two diametrically opposed concepts that end up defining eachother
This creates conflict, drama and entertainment
What is meant by ‘connotation’?
The meanings we give to the things we see
E.g. red rose means love
What is meant by ‘denotation’?
What is visible to the audience
E.g. a red rose
