Newspaper Terms Flashcards
(27 cards)
What is a byline of a newspaper
The name of the journalist who has written the article of feature
What is the caption of a newspaper?
Written text under a photograph or drawing to anchor the image
What is an advertorial of a newspaper?
An advertisement which is disguised as a part of the editorial content of the newspaper of magazine
What is the banner of a newspaper?
Front page headline which goes across the full width of the page
What is the brand identity of a newspaper?
That which distinguishes one magazine or newspaper from another and enables the target audience to recognise it early
What is the circulation of a newspaper?
The number of copies sold or distributed to audiences
What is a copy of a newspaper?
The basic written material before it is incorporated into the magazine or newspaper
What is the cover line of a newspaper?
Summaries of the most enticing features and articles which are inside the magazine
What is cropping in a newspaper?
Cutting off parts of the image to emphasises a particular aspect
What is the editorial of a newspaper?
A statement or comment by the editor often placed near the front of the magazine
What is an exclusive of a newspaper?
The story is promoted to the audience as only being available in this newspaper or magazine
What is a feature of a newspaper?
Longer than a news story with more background information, research and depth
What are the graphics of a newspaper?
The use of words symbols, words and images
What is the gutter of a newspaper?
Space between pages in a centre spread
What is the headline of a newspaper?
The main heading with the biggest font relating to the main story
What does house style mean in newspapers?
Rules for a particular newspaper or magazine on spelling, punctuation and abbreviation
What does layout mean in newspapers?
The design of the page
What is a lure of a newspaper?
A small section of the story is printed on the front cover and the fulls Troy is advertised as being inside
What is the masthead of a newspaper?
The title at the top of the front cover which identifies the newspaper or magazine
What is a mass market product/ audience in newspapers?
A product aimed at a wide range of the population, possible spanning age, gender and class
What is the mode of address in newspapers?
The way a magazine speaks to its audience
What is a niche product/audience in newspapers?
A product aimed at a specific interest group
What is a stand first in newspapers?
The introductory paragraph before the main article
What is a strapline in newspapers?
Headline in a smaller font appearing over the main headline
