Media Industry Theorists

Question 1

What is Curran and Seatons power and media industries theory?

Answer 1

Media Industries
The media is controlled by a small number of companies driven by power and profit
This then limits variety so if we had more variety of media companies wed have more of a variety of texts

Question 2

What is Livingstone and Lunts regulation theory?

Answer 2

Media Industries
Regulation of media products is becoming increasingly difficult with the increase in technology
Increasing number of conglomerates that are harder to control.

Question 3

What is Hesmondhalghs cultural industries theory

Answer 3

Media Industries
Media industry companies minimise risk to maximise profits
-they become more vertically and horizontally integrated
- take advantage of digital convergence and work across a variety of media platforms
- 360 degree marketing
-take advantage of tried and tested formulas that are proven to be successful