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Glocalisation Flashcards Preview

6GEO1 EQ1,2,3 > Glocalisation > Flashcards

Flashcards in Glocalisation Deck (3)
Loading flashcards...
1
Q

Define glocalisation

A

Strategy of adapting global products to local tastes and customs

2
Q

Who to consider what selling your product in the UAE?

A 
Worker in a GCC country
Worker in America (CEO)
Consumer in a GCC country
Producer in a GCC country
The TNC itself
The GCC
Emirates Airlines
Dubai Metro
Jebel Ali FEZ
Qatari Government
3
Q

What aspects of the country you are selling to do you have to think about?

A

Religion
Image
Environment
Costs

Decks in 6GEO1 EQ1,2,3 Class (9):

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