Flashcards in Glocalisation Deck (3)
Strategy of adapting global products to local tastes and customs
Who to consider what selling your product in the UAE?
Worker in a GCC country Worker in America (CEO) Consumer in a GCC country Producer in a GCC country The TNC itself The GCC Emirates Airlines Dubai Metro Jebel Ali FEZ Qatari Government
What aspects of the country you are selling to do you have to think about?