What are their means?
Product made in USA & HQ in Seattle so no paying tax to bring from outside
$40 mil., on fair trade, organic coffee & Tazo Tea CHAI in India
Glocalisation easy as made and supplied in same country
How do they glocalise in China?
Provide Yunnan Arabica beans
How do they horizontally integrate?
Merge with competitors and other companies - Seattle Coffee Company in UK
How do they vertically integrate?
Monitor each delivery stage and subcontract logistics to Gist, Coffee Beans from Jamaican Blue Mountains, Wifi from BT Openzone, Unisys handle data in China
What are their motives?
Horizontal & Vertical integration
Single bulk purchase, production, delivery so low cost
What is their mobility?
Fast cheap transport - Maersk container shipping
Faster computing - satellite/fibre optics
Quick accurate efficient bulk deliveries of coffee and milk
Fuel efficient tech. & load consolidation - low transportation costs
