Starbucks

Question 1

What are their means?

Answer 1

Product made in USA & HQ in Seattle so no paying tax to bring from outside
$40 mil., on fair trade, organic coffee & Tazo Tea CHAI in India
Glocalisation easy as made and supplied in same country

Question 2

How do they glocalise in China?

Answer 2

Provide Yunnan Arabica beans

Question 3

How do they horizontally integrate?

Answer 3

Merge with competitors and other companies - Seattle Coffee Company in UK

Question 4

How do they vertically integrate?

Answer 4

Monitor each delivery stage and subcontract logistics to Gist, Coffee Beans from Jamaican Blue Mountains, Wifi from BT Openzone, Unisys handle data in China

Question 5

What are their motives?

Answer 5

Horizontal & Vertical integration

Single bulk purchase, production, delivery so low cost

Question 6

What is their mobility?

Answer 6

Fast cheap transport - Maersk container shipping
Faster computing - satellite/fibre optics
Quick accurate efficient bulk deliveries of coffee and milk
Fuel efficient tech. & load consolidation - low transportation costs