Go for TM Flashcards
(30 cards)
Powerful intro
Thanks for taking my call.
Do you have a few moments?
(or) Can you help me?
The reason for your call - you used TM in the past
This is Tim from McAfee Secure and the reason for my call is I see that you used our Trustmark system in the past, the notes on your account are a bit fuzzy, so I’m wondering, maybe you didn’t get the results you were expecting?
Do you know what happened?
Specific Questions: Traffic?
How much time and money are you spending on driving traffic to your site?
Question: industry says 73% of consumers
The industry says 73% of consumers are concerned about making purchases online. How do you think this applies to your business?
Question: How many daily - personal info?
How many people, do you think, come to your site(s) on a daily basis who have concerns about adding their personal information?
Question: Single thing about converting?
Would it make sense to start telling me the single thing that gives you the most concern about visitor trust?
Question: First security site?
When did you first decide to look into marketing the security of your website?
Question: How serious not converting today?
How serious would you say the problem is today of visitors not converting due to trust concerns?
Question: What thought have you given to actually implementing a system…?
What thought have you given to actually implementing a system of building trust throughout the buyers journey on your site?
Question: Typically, no money for this, right?
Typically when we get to this stage, our clients tell us that they have no money in the budget for this kind of stuff. Am I right in assuming that this is the situation here, too?
Voicemail: Wanted to review.
Hi (name), The reason for my call today is I have your account pulled up in front of me. I noticed a couple things I wanted to review with you. Can you call me back at 707-639-1232? This is Tim Scanlin, your account manager with McAfee Secure you can reply to my email or give me a call at 707-639-1232
Bow out: in touch
I see, situations do have a way of changing. Would you have any objection to me keeping in touch and checking back with you in a few months? (wait for response) Fine, thank you for your time {name}, I’ll get back with you in a few months from now goodbye.
we help ecommerce sites
we help ecommerce sites build trust with their visitors by verifying their site is a safe place to do business and as a result our customers do more business.
In the middle of that page, you’ll
In the middle of that page, you’ll see a mobile phone, you’ll see our certification, do you recognize that certification, what does it make you think of?
– They will say ‘security’
McAfee is a globally recognized security brand, consumers know it and when they see it on a site it immediately establishes trust.
And that’s exactly why I’m calling you.
73% of consumers concerned about
73% of consumers are concerned about making a purchase online. Not that it would be on your site, but if I’m a website owner, even if it’s 50%, that’s a lot of people coming to my website every day that might have security concerns.
That’s what the industry says, but do you think this applies to your site?
Question: Do you think you’re losing sales due
Do you think you’re losing sales due to security concerns on your site?
Question: What are some of the things you’re currently
What are some of the things you’re currently doing to address visitors’ concerns?
Let’s talk about shopping carts.
Let’s talk about shopping carts. They get to your cart and they get most concerned when they consider putting their personal info there. Studies show about 17% leave their shopping cart because they’re concerned.
QUESTION 1
What are you doing currently to reassure visitors that their personal and payment information is safe with you?
Question: Do you think you’re doing enough
Do you think you’re doing enough to overcome their concerns / build their trust?
81% of consumers say
81% of consumers say that our trustmark would increase their confidence.
Question: Do you think if you had the McAfee SECURE trustmarks
Do you think if you had the McAfee SECURE trustmarks, you’d turn more shoppers to buyers?
Let’s say someone comes to your site, they like your cart,
Let’s say someone comes to your site, they like your cart, they like your products, but they have concerns about your security. If McAfee SECURE was there, do you think they’d be more likely to make a purchase?
Confirm the reasons they’ve identified with the problem and that they think our service is the solution.
It sounds like you understand that online shoppers are concerned, you’ve also mentioned you’re not doing enough about it, you’ve also mentioned McAfee SECURE Certification can address some of their concerns.
Close: Before I called you…
Before I called you, I looked at your price, it’s only going to cost $10,000, it takes just a few minutes to set up, which credit card would you like to use?
