GOOGLE ANALYTICS TERMS

Question 1

Google Analytics

Answer 1

A web analytics service offered by Google that tracks and reports website traffic.

Question 2

Google AdWords

Answer 2

Google’s online advertising service that presents advertisements to users on Google’s own and third-party websites and mobile devices.

Question 3

Dimension

Answer 3

One of two types of data Google Analytics collects, a dimension is an attribute or characteristic of your users and their interactions with your site or app.

Question 4

Advanced Segment

Answer 4

Filtering the data displayed in a report, a segment can be configured to include data for only a particular set of users and/or user sessions. Creating segments and applying them to report in Google Analytics allows for more detailed analysis of particular types of user interaction.

Question 5

Bounce

Answer 5

A user session in which only one pageview is recorded.

Question 6

Campaign Name

Answer 6

Typically the name of an AdWords campaign you are running or the name of a general marketing campaign you are running which you have embedded in links to your website.

Question 7

Event

Answer 7

An arbitrary action, occurrence, or other interaction with your website that you wish to track. These interactions can be sent to Google Analytics as events, with up to three dimensions (the ‘category’, ‘action’, and, optionally, ‘label’) and an optional metric, the event ‘value.’ Events can be monitored in standard reports and can be used to define goals.

Question 8

Goal Value

Answer 8

A dollar value that can be specified in Google Analytics when creating a goal; in the case of goals based on events, the value can be picked up from the ‘event value’ metric.

Question 9

First-Click

Answer 9

Refers to the marketing channel or source that first brought a user to your site.

Question 10

Last-Click

Answer 10

Refers to the marketing channel or medium that brought the user to your website or app in that session.

Question 11

Source

Answer 11

Along with medium and campaign name, one of the three main dimensions for reporting and analyzing what brought users to your website. The source is subordinate to the medium and identifies more precisely from where your traffic came.

Question 12

Medium

Answer 12

The broadest of the dimensions. Identifies the type of source for your website traffic, such as paid search, organic search, a referral from a third-party website, etc.

Question 13

Organic Search

Answer 13

In the context of website traffic acquisition, refers to users following naturally occurring links in search results pages on Google and other search engines.

Question 14

Metric

Answer 14

One of two types of data that Google Analytics collects, a metric shows a count, percentage, or another number. Metrics are the primary means of summarizing the data collected in Google Analytics, but they can be broken down into one or more dimensions.

Question 15

Page Value

Answer 15

Measures the extent to which each page contributed towards goal completions and e-commerce conversions allowing for the contributory value of pages to be compared.

Question 16

Regular Expression (or RegEx)

Answer 16

A powerful method of pattern matching in text strings, regular expressions can be used in many places in Google Analytics including view filters.

Question 17

User ID

Answer 17

A per-person unique identifier (such as a customer number in your CRM system) that can be sent by your site to Google Analytics to allow the service to associate sessions as being from the same user even on different browsers and devices.