STRATEGIES AND OPTIMIZATION

Question 1

INSIGHTS

Answer 1

This is a website’s original analytic-tracking software, often available to business account holders.

Question 2

Marketing automation

Answer 2

Using software to analyze consumer patterns and using time-management strategies is part of marketing automation. Consider looking at past campaigns to find places you could optimize your marketing process.

Question 3

Crowdsourcing

Answer 3

This happens when you ask an online audience for content ideas. Consider creating contests that reward users for sharing, which can strengthen brand loyalty and help generate ideas.

Question 4

Employee advocacy

Answer 4

This is when a company’s employees post about it online. Employees might be more likely to share content that provides value to a variety of groups.

Question 5

Geotagging

Answer 5

This is when marketers share their exact location in a post, which can make it easier for customers to find a business.

Question 6

Inbound marketing

Answer 6

This type of marketing allows users to find a brand by doing their own research. Inbound marketing is often successful when you create content that answers questions for every stage of a buyer’s journey.

Question 7

Link building

Answer 7

This encourages others to share a link, which helps with SEO. Consider building authentic relationships with other brands and influencers before asking them to share a link.

Question 8

Real-time marketing

Answer 8

This is when you use current events to connect with your target audience. For example, if you know a popular sporting event is happening soon, you could draft posts about each outcome and post the actual result when the event ends.

Question 9

Re-targeting

Answer 9

This is advertising to people who have interacted with your content before. For example, if a group browsed for t-shirts, show them ads for more t-shirts.

Question 10

Social media monitoring

Answer 10

This is when you watch what people are saying about a brand and respond in real time. Consider using software that compiles the brand mentions into one application so you can reply faster.

Question 11

Social selling

Answer 11

This is a strategy to connect with target demographics by responding to online reviews or sharing user-generated content.

Question 12

A/B testing

Answer 12

This is when you measure the success of one post against another, like a paid post and organic post. For accurate results, consider testing multiple times and testing one variable at a time.

Question 13

Geotargeting

Answer 13

This is a strategy to focus ads on a certain location’s demographic. To expand your audience, consider researching locations where the brand might succeed and make your ads relevant.

Question 14

Sentiment analysis

Answer 14

This uses software to analyze conversations online. You can use this to help understand how people feel about a brand and adjust advertising in response.

Question 15

Shareable content

Answer 15

This is content that inspires people to share. This might be content that’s entertaining, exciting and relevant to your target audience’s interests.

Question 16

Social listening

Answer 16

This is using software to monitor conversations around certain words and phrases. With an understanding of the conversation’s context, brands can learn how users feel about them and use these insights to strengthen future content.

Question 17

Curation

Answer 17

Finding content that your audience finds useful, even if it’s content created by others. Sharing blog posts from brand ambassadors can bring value to your audience and create brand loyalty with the blog’s author.

Question 18

Share of eye

Answer 18

This is how much space the brand visually takes up online compared to competitors. Companies use image recognition software to find how often their company’s logo shows up in photos, for example.

Question 19

Share of voice

Answer 19

This is how much space your text posts take up online and how often consumers talk about you. You can analyze specific campaigns to learn how many people know about them and about what your audience values based on their conversations.