SOCIAL MEDIA MARKETING TERMS AND DEFINITION

Question 1

A/B Testing

Answer 1

A/B Testing or split testing is one of the basic social media tests to identify what marketing strategy works for your brand or service. The testing compares two variants on your social media posts to measure which one drives more conversions. For example, you can run A/B testing on Instagram content-type: photo content v/s video content to determine the best strategy to convert consumers into customers.

Question 2

Algorithm

Answer 2

An algorithm is a mathematical system used to solve problems and deliver results. In social media, an algorithm refers to a set of rules that help search engines to rank, filter, and organize search results and advertisements. Marketers are constantly vying to beat social media algorithms to improve their rank in social media ads and content placement.

Question 3

Chatbot

Answer 3

A chatbot is a form of artificial intelligence (AI) that simulates human-like interactions with customers via text messages or text-to-speech in social messaging apps.

Question 4

Conversion Rate

Answer 4

This is one of the important social media marketing terms. Conversion Rate in social media terminology refers to the percentage of users who follow through a social post or ad’s call to action. This can be a download, purchase, or some other desired action depending upon the marketer’s conversion goal. Conversion rate is one of the top indicators of a company’s marketing strategy performance.

Question 5

Crowdsourcing

Answer 5

Crowdsourcing means gathering a large group of social media users to generate ideas, services, or content for a brand or campaign.

Question 6

Dark Post

Answer 6

A dark post is a targeted social media ad that doesn’t show on the advertiser’s timeline. They only appear in the feeds of target users.

Question 7

Engagement Rate

Answer 7

Engagement rate is a metric that tells how much interaction a social media content earns from followers. It is calculated as the percentage of users who engaged with your post of the total number who viewed it. A good engagement rate (1-4%) indicates an effective social media marketing campaign.

Question 8

Ephemeral Content

Answer 8

Ephemeral content refers to social media content that disappears after a specific period of time.

Question 9

Feed

Answer 9

A social media feed is among the generic social media marketing terms used to stream content you see from various social media accounts. It is a wall-like layout that displays all your brand’s content from different social media platforms.

Question 10

Handle

Answer 10

A unique public username used on social media accounts is referred to as ‘handle’; like in Twitter, a handle refers to the username followed by an @ symbol.

Question 11

Impressions

Answer 11

Impressions are the number of times your content has been shown on the feeds of social media users. A viewer doesn’t need to engage with a post in order for it to be counted as an impression.

Question 12

Key Performance Indicator (KPI)

Answer 12

A numeric unit used to measure the progress of your social marketing strategies and campaign goals. KPIs are frequently used to track progress in brand awareness, lead generation, sales conversions, etc.

Question 13

Live streaming

Answer 13

Social media live streaming is a way of using eye-catching content to reach your audience on channels like Facebook, Instagram, Twitter in real-time. Live streaming helps boost your brand’s positioning in the news feed algorithms of channels.

Question 14

Meme

Answer 14

In the social media context, the meme is a text, video, or images that is spread through social media platforms, especially for humorous purposes. Memes go viral, and users get in by creating their own variations and sharing them.

Sometimes, brands capitalize on the latest memes to engage and connect with younger audiences, but you need more than a healthy sense of humor to pull off meme marketing.

Question 15

Share

Answer 15

Share refers to how many times a piece of content has been reposted on social media. There is a clickable ‘share’ feature on social media platforms that allows you to repost other user’s content to your own timeline or newsfeed.

Shareable content or content that is useful, entertaining, and inspiring is more likely to get shared by users on social media.

Question 16

Story

Answer 16

A social media story is a collection of images and short videos that can be shared with other users. A story disappears after 24 hours, making them ephemeral. Marketers use the storytelling aspect of social media to tell stories about brands, products, or services.

Question 17

Social Media ROI

Answer 17

Social Media Return on Investment (ROI) is a metric to determine the revenue your social media marketing campaign is generating when compared to how much you are spending on the campaign. ROI is a percentage calculation used to determine the efficiency of a business investment.

Question 18

Targeting

Answer 18

Targeting is a social media marketing term that refers to how you target a specific audience to display adverts and posts. Most social advertising platforms allow advertisers to define, identify audiences based on age, location, gender, and other demographics. Your social media target audience consists of people you want to appeal to, which will help develop your brand guidelines.

Question 19

Traffic

Answer 19

Traffic refers to all user visits to a website or mobile application. Social traffic includes all traffic coming from social networks. Increasing social media traffic is a common marketing objective, realized by building a larger presence on social media and getting people to see or engage with your content.

Question 20

Trending Topic

Answer 20

Trending topics are subjects or events that have suddenly gained immense popularity on social media. Many social networks search the top hashtags, or subjects users are posting about and include them in a ‘trending topics’ segment.

Question 21

UGC (User Generated Content)

Answer 21

User-Generated Content (UGC) is any content – in the form of text, videos, images, reviews, etc. – created by consumers rather than brands. Marketers are using UGC on their social media accounts and websites as part of their social marketing strategy. Sharing UGC promotes authenticity, builds trust, and drives purchasing decisions from their own audience.

Question 22

CPM

Answer 22

Cost per mille is what you pay for every 1,000 impressions on your ad, with “mille” meaning 1,000 in Latin. Consider controlling your CPM ad’s posting frequency to ensure the same users only see it three times maximum.

Question 23

CVR

Answer 23

Conversion rate is how often marketers “convert” consumers into interacting with their content a certain way, like clicking on an ad. Marketing teams often measure a campaign’s success by comparing its CVR to industry benchmarks

Question 24

ICYMI

Answer 24

This means “In case you missed it.” It’s a useful acronym if you want to share a post multiple times. You might do this to add new information to the original post or get more engagement.

Question 25

SMO

Answer 25

You can use social media optimization to make successful content more consistently, often by using specific keywords in your posts and using software that schedules posts across all your accounts.

Question 26

RSS

Answer 26

Rich site summary updates subscribers about content, like blogs and news sites, in one easy-to-read format. Marketers could use RSS feeds to get more traffic on company websites, since subscribers receive a link with each notification.

Question 27

CTA

Answer 27

Using a call to action can inspire a certain action such as, “Buy now!” They’re often more successful if they imply something like “50% off all items. Are you ready for all these savings?”