RELATIONSHIP BUILDING

Question 1

Brand awareness

Answer 1

This is how memorable a brand is to its target audience. You might increase brand awareness by sharing user-generated content and responding in an interesting or funny way.

Question 2

Brand authenticity

Answer 2

This is how honest and transparent a brand appears to its audience. Authentic marketing can make consumers connect emotionally with your ideas and promote a brand to others.

Question 3

Brand voice

Answer 3

This is how your communication style reflects on your employer’s brand. Consider making the brand voice distinct to stand out from competitors.

Question 4

Social proof

Answer 4

This happens when people make decisions based on what their peers are doing. You might measure your employer’s potential for social proof based on your follower count.

Question 5

Brand advocate

Answer 5

This is someone who supports a brand on social media. Consider asking brand advocates for video testimonials and sharing them to create peer marketing opportunities.