Gravetter And Forzano Flashcards Preview

Reflections On Academic Discourse > Gravetter And Forzano > Flashcards

Flashcards in Gravetter And Forzano Deck (13):

Define method of tenacity

Information is accepted as true because it has always been believed or because superstition supports it.


Define method of intuition

Information is accepted on the basis of a hunch or gut feeling.


Define method of authority

A person relies on information or answers from an expert in a subject area.


Define method of faith

People have unquestioning trust in the authority figure and accept information without doubt or challenge. It is a variant of the method of authority.


Define rational method, or rationalism

Seeking answers using logical reasoning.


Define premise statement

A statement that describes facts or assumptions that are presumed to be true.


Define empirical method, or empiricism

Using observation or direct sensory experience to obtain knowledge.


Define scientific method

An approach to acquiring knowledge that involves formulating specific questions and then systematically finding answers.


Define induction, or inductive reasoning

Using a relatively small set of specific observations as the basis for forming a general statement about a larger set of observations.


Define deduction, or deductive reasoning

Using a general statement as the basis for reaching a conclusion about specific examples.


Define testable (as in testable hypothesis)

A hypothesis is testable if all variables, events, and individuals are real, and can be defined and observed.


Define refutable (as in refutable hypothesis)

A hypothesis is refutable if it can be demonstrated as false.


Difference between participants and subjects in a study

Participants are human, subjects are nonhuman.