Flashcards in Gravetter And Forzano Deck (13):
Define method of tenacity
Information is accepted as true because it has always been believed or because superstition supports it.
Define method of intuition
Information is accepted on the basis of a hunch or gut feeling.
Define method of authority
A person relies on information or answers from an expert in a subject area.
Define method of faith
People have unquestioning trust in the authority figure and accept information without doubt or challenge. It is a variant of the method of authority.
Define rational method, or rationalism
Seeking answers using logical reasoning.
Define premise statement
A statement that describes facts or assumptions that are presumed to be true.
Define empirical method, or empiricism
Using observation or direct sensory experience to obtain knowledge.
Define scientific method
An approach to acquiring knowledge that involves formulating specific questions and then systematically finding answers.
Define induction, or inductive reasoning
Using a relatively small set of specific observations as the basis for forming a general statement about a larger set of observations.
Define deduction, or deductive reasoning
Using a general statement as the basis for reaching a conclusion about specific examples.
Define testable (as in testable hypothesis)
A hypothesis is testable if all variables, events, and individuals are real, and can be defined and observed.
Define refutable (as in refutable hypothesis)
A hypothesis is refutable if it can be demonstrated as false.