HC 2

Question 1

Breaking ethics can lead to

Answer 1

• reputational
• legal
• social
• economic

Question 2

utilitatarian guideline

Answer 2

• consequential approach
• ‘the greatest good for the greatest group of people’

Question 3

critisism utilitarian

Answer 3

• can one always oversee consequences?
• Is it always fair to choose sides with the greatest group of people?

Question 4

deontological

Answer 4

• plichtenleer
• ‘an act is carried out from a sense of duty when it is in accordance with categorical imperative’

Question 5

critisim deontological

Answer 5

• possibility of two conflicting categorical imperatives
• can ethical rules always be/become universal?

Question 6

virtue guideline

Answer 6

• individual moral is leading
• agent based instead external principles

Question 7

critisism virtue guideline

Answer 7

High risk of ethical disputes

Question 8

How to deal with imperfect ethical approaches

Answer 8

1. define the issue
2. identify issue-stakeholderd
3. define + evaluate options
4. make and justify decision

Question 9

issue management

Answer 9

“A strategic process that helps organizations detect and respond approptiately to emering trend or changes in the sociopolitical environment”

Question 10

The issue life cycle

Answer 10

Y-as: intensity
x-as: time

1. potential stage
2. emerging stage
   –> starts with trigger event
3. current stage
4. crisis stage
5. dormant stage

Question 11

issue management communication strategied

Answer 11

1. buffering strategy
2. bridging strategy
3. advocacy strategy
4. though leadership strategy

Question 12

buffering strategy

Answer 12

trying to keep claims from stakeholders from interfering with the organizations operations; ‘stonewall the issue’

Question 13

bridging strategy

Answer 13

The organisation reactively seeks to adapt organisational activities so that they conform to external expectations (reactive strategy)

Question 14

advocacy strategy

Answer 14

attemt to change stakeholder expectations and public opinions on an issue through campaigns and lobbying (proactive)

Question 15

thought leadership strategy

Answer 15

organisational identifies emerging issues and pro actively attempts to steer the issue debate in a beneficial direction, before the issue becomes ‘current’

Question 16

the issue arena theory

Answer 16

issue involves 4 aspects

1. actors
2. places of interaction
3. issue related aspects
   4.course of debate