HC1 Flashcards
(9 cards)
1
Q
recent approach strategic comm.
A
- include context and environment
- focus on issues and all involved entities
- reflective approaches
- include effects of strategic comm. beyond org. goals
2
Q
what has caused strategic comm change
A
- beyond economic responsibility
- demand for transparancy
- demand for ethical treatment of people and planet
- enabled by digitalization
- stimulated by unions, ngo’s and activist
3
Q
press agentry
A
1800’s, propaganda
4
Q
public information
A
1900’s, publiek informeren
5
Q
asym. two way comm
A
1920’, scientific persuation, company benefits more
6
Q
symm. two-way comm.
A
1980’s, mutual understanding, dialogue
7
Q
reflective comm. management
A
2000’s, co-create understanding of issues
8
Q
Current issues PR (Page & Painell)
A
- growth and impact digital media
- increased emphasis on measurement and ROI
- integration PR and marketing
- intersection of PR and CSR
- improve diversity
- globalization
9
Q
PR tool kit
A
- social media
- media relations
- internal communications
- research and strategic planning
