moeilijk Flashcards
(15 cards)
1
Q
power
A
dormant
2
Q
legitimacy
A
discretionary
3
Q
urgency
A
demanding
4
Q
power + legitimacy
A
dominant
5
Q
legitimacy + urgency
A
dependent
6
Q
power +urgency
A
dangerous
7
Q
7 pillars of strategic CSR
A
- integrated with firm
- business relevant
- stakeholder interests
- strategic plan
- optimized value
- evaluation
- not short term
8
Q
3 stages of crisis communication
A
- precrisis
- crisis impact
- crisis recovery
9
Q
effectiveness of crisis response strategy
A
crisis type, crisis history, prior relationship reputation
10
Q
faux pas
A
external, unintentional
11
Q
terrorism
A
external, intentional
12
Q
accidents
A
internal, unintentional
13
Q
transgressions
A
intentional, internal
14
Q
each country has its own media landscape, based on
A
- commercialization
- reach
- diversity
- partisanship/independe
- media-culture
15
Q
how to build credibility via social media
A
- personal interaction
- expertise
- welcoming language
- trustworthyness
