HC 3 Flashcards
(14 cards)
research domains monitoring issues
- the organisation
- communication analysis
- issue analysis
- target publics
historical development of CSR differs between countries depending on
- economic prosperity
- organisations and levels of social securiy
- cultural and demographic differences
7 principles of strategic SCR
- integrated with firm
- business relevant
- stakeholders interest
- strategic plan
- optimize value
- evaluations
- not short-term
types of CSR engagement
- cause promotion
- cause-related marketing
- corporate social marketing
- corporate philantrophy
- community volunteering
- socially responsible business practices
cause promotion
a company promotes a social cause by raising awareness, fundraising or encouraging behavioral change. Doesn’t necessarily link to product salec
cause-related marketing
a company donates a portion of product sales to a cause. Directly links consumer purchase to support a specific cause
corporate social marketing
a company leads a campaign aimed at behavior change to improve public well-being, often alligned with its expertise or resources
corporate philantropy
direct donations of money, resources or services to charitable organizations or causes
community volunteering
companies encourage employees to volunteer their time and skills to support local or global communities
social responsibility business practices
integrating ethical values into opreations, such as sustainability, fair labor or inclusive hiring practices
CSR communication goals
- reputational
- marketing/branding
- engagement
- social impact
CSR comm. strategy
- tell your own story
- dialogical CSR comm.
- avoid empty boasting and match rhetoric with action
- be transparant
- word of mouth from thrusted sources
- stakeholder information strategy
- stakeholder response strategy
- stakeholder involvement strategy
CSR comm. can negatively effect
- reputation
- market position
- engagement
- social impact
community relations
- earning trust
- corporate citizenship
