Interviews Flashcards
Interviews
Self report techniques that involve an experimenter asking participants questions
Structured interviews
Has predetermined questions
Essentially a questionnaire that is typically face-to-face
Unstructured interview
Has less structure
May start with predetermined questions and then some may develop as interview progresses
Semi-structured interviews
A mixture of structured and unstructured and is often the most successful approach
Interview structure
The list of questions that the interviewer intends to cover
Interview transcript
Any audio recordings turned into written data
Setting of interview
Should conduct in a quiet room away from other people to increase the likelihood of open responses
STRENGTHS of structured interviews
Easy replication
Consistency = reliability
Easy to conduct
Produces qualitative data
LIMITATIONS of structured interviews
CANNOT deviate from the questions
Quantitative data produced - lack insight
STRENGTHS of unstructured interviews
Flexible
Rich data produced - deeper insight
Allows the interviewees experience to be heard
LIMITATIONS of unstructured interviews
Difficult to analyse - qualitative data produced
May not be truthful due to SOCIAL DESIRABILITY BIASED
Possible power difference
Data possibly not comparable
STRENGTHS of interviews
Can ensure respondent answers the questions
Better for propel with limited literacy skills
LIMITATIONS of interviews
Time consuming
Expensive to train interviewees
May not be truthful due to social desirability biased - lowers validity
Group interviews
Often conducted with children who may not be willing to open up to an adult 1-2-1.
Presence of other children may improve confidence
Focus groups
Panel of adults introduced to an issue or debate via some sort of stimulus.e.g. Short film/image
Encouraged to discuss as a group
